Jul 10 2009 09:50 PM ET

The 'Bruno' marketing blitz: Are you over it yet?

Bruno_l Don't get me wrong. I don't hate Brüno. I caught a screening of the movie last month and thought it was pretty funny, even if a lot of it felt staged to me. You'll never convince me that Paula Abdul wasn't in on the joke, loopy as she may be. And the central storytelling device — foreigner comes to America with trusty sidekick, has a falling out with trusty sidekick, etc., etc. — is a weak carbon copy of what drove the much funnier, fresher, and all-around more holy-crap-he-just-did-what?! Borat. (I'm not gonna get into the good-for-the-gays/bad-for-the-gays question here. Stay tuned for a post this weekend from Michael Slezak on that topic.) So yeah, I liked Brüno just fine.

But the Brüno marketing blitz that's been pummeling us for what seems like months now? Make it stop! The never-ending stream of "outrageous" Brüno stunts around the globe is enough to make me want to declare war on the umlaut. Look! It's Brüno being flamboyant in London! Ah-ha, here's Brüno parading around as a bull in Madrid! Oh boy, now he's making Matt Lauer kiss his hand on the Today show! Sacha Baron Cohen, the man behind the titular character, even followed up a rare out-of-character appearance on Letterman this week with an in-character reading of Dave's Top Ten List last night. (The list? Ten reasons…to go see Brüno.)

I fully understand that promotion is as integral to the movie biz as suspenders are to Lederhosen. But Brüno, your shtick is starting to feel as stale as day-old Apfelstrudel. Ich bin so over you! What's your take on Brüno's übiquitoüsness? Is it über-annoying or über-hilarioüs?

Comments (1-22) of 22 Add your comment

  • chelle

    I 2nd that – Omni-irritating…over it.

  • chelle

    I 2nd that – Omni-irritating…over it.

  • chelle

    I 2nd that – Omin-irritating…over it.

  • chelle

    omni-irritating

  • Snarf

    Isht annoying. (But still gonna see it)

  • yawny

    Sorry, Brüno. You lost me halfway through June.

  • scott

    SBC should try to find something funny to make a movie about. Bruno/Borat … whatever. Hey, why doesnt he be Ali G in like Long Beach or someplace like that?? I might pay to see that. But then again probably not

  • sbwm

    So annoyed that now I don’t even want to see the movie. Way too much Bruno for months now.

  • Chris

    I’m a fan of SBC, and I will see Brüno. However, yes, the marketing is much too much. The big push is watering down the appeal to me, as it feels less fresh and almost forced. I wouldn’t be surprised if it turns off a few other people too.

  • DEX

    WAY overpromoted. Why should I pay $12 when I feel I’ve already seen the movie? What was once a must-see is now somewhere in my Netflix queue.

  • Nerwen Aldarion

    I hate that I can’t turn on my TV without seeing something about Bruno, I don’t like movies like Bruno to begin with but now I’ve had to watch commercials for it for months!!! I can’t wait for these dumb commericials to end so I can enjoy tv once more.

  • Youtuber

    GO to youtube and watch
    LITTLE MONKEY BOY CLIMBING
    its a hilarious and adorable video!

  • Silv

    Over it??? I was never under it!!!

  • LITTLE MONKEY BOY

    LEAVE ME ALONE!!!!!!!!!!!!!!!!!!!!!!!!!

  • m-1

    WHY would anyone watch this idiot when they could just read a good book, watch a good movie or t.v. show, or take a nap, or ………….

  • m-1

    WHY woud anyone watch this idiot when they could just read a good book, watch another tv show, take a walk, take a nap, or ……….

  • m-1

    Why would anyone watch this idiot when they could just watch a good movie, t.v. show, take a walk, take a nap, or …….

  • m-1

    Why won’t you post my comment?

  • OH MY

    LOL @ m-1

  • *sigh*

    ew’s new commenting format is absurd and annoying. no way this is the best they can do.

  • Enough!

    SC has given away all the gay milk for free. I have no more need to buy the cow. In fact I now find the cow really annoying and just wish he’d go home.

  • steves man

    He should have kept the part with Latoya. http://www.bbwsinglesdate.com/

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