View-Master movie making Shrinky Dinks very jealous

Viewmaster_l It's one thing to make a Transformers or G.I. Joe movie, but Dreamworks optioning the View-Master  – that little plastic binocular thing that used to thrill us with 3-D celluloid images we'd marvel at by holding it up to the light — seems to be taking toy-based movies to a whole new level. Transformers and G.I. Joe, well, they're characters, however shallow and stiff and silly. But now we're talking about optioning what was essentially a primitive version of a movie itself — little still pictures we'd look at because, well, we didn't have anything cooler to look at. The only thing I find interesting about the View-Master now is how old it makes me feel to think that I was once entertained by it, given the lifelike videogames and personal DVD players kids demand these days. So I guess this movie could make me face my own mortality, which seems pretty deep, though unlikely.

What do you think a View-Master movie plot could be, PopWatchers? And what other toys from your youth could this open the door for? Play-Doh? Colorforms? Shrinky Dinks? Sit 'n' Spin?

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  • Ceballos

    So I made a joke yesterday about how the next major deal would be for “Yo-Yo: The Movie” (“Life has its ups and downs”), but the more I think about it, the more this seems like a really stupid idea. (Mind you, I instantly thought this was a stupid idea).
    Let’s think about this. This is like if somebody decided to make a movie based on binoculars. Really!
    The only way, I can see it working is if they made it like one of those horror movies from a few years back where looking at someone through the “View-Master” could reveal how that person was going to die in graphic (and 3-D pop-out!) detail.

  • Stephanie T.

    Kids cartoons that can be turned into movies (if done as CGI)-
    Not CGI
    Thundar the Barbarian
    View Master would be utterly retarded.

  • Nathan

    So here’s the plot; Some kids come across a view master in a storage box one day, look into it out of curiosity and low and behold, the images they see begin to come to life. How original.

  • Nathan

    Or they’ll be able to see the future, also not original.

  • gigi

    Scenario 1. Single mom leaves kids home alone. Kids get locked in the attic and come across a magical view master that transports them to magical lands with one push of the changie button thingy! Starring Will Farrell, Dakota Fanning’s little sister Elle Fanning, some cute unknown little boy with 3 names,and Mary Louise Parker as the single mom
    Scenario #2- Rob (Will Farrell) a divorced down on his luck dad stops by china town on his way to pick his kids up for the weekend. In an Old Chinese toy shop he sees a view master similar to one he had as a kid The chinese proprioter (Jackie Chan) promises his luck will change with one click of the changie button thingy. After picking up his kids (Elle Fanning and a cute unknown boy with 3 names) Rob and the kids are caught in the view master and must find the right slid card thing to bring them home. Jackie Chan pops up as a variety of characters to guide their way. Hmmm…I’m debating if I should have a dog in the movie.

  • orville

    “Stretch Armstrong” starring Jim Carrey. And he would have to “leak” just like the doll did when it was overstretched.

  • Ceballos

    I think it’s fascinating to note where the turn Will Ferrell’s career has taken that gigi can imagine two different scenarios for a View-Master movie, and they each star Ferrell (and, even more wonderfully/randomly, Elle Fanning)

  • Chris

    How about a Lego feature film. And not a direct to dvd release.

  • Birv

    Do kids even have viewmasters anymore?

    • Horatio Viewmaster

      just google mrviewmaster and see

  • Micah


  • Micah

    How about an Etch-a-Scketch movie.

  • esquirrel

    Here are some:
    Barrel of Monkeys (Horror Movie)
    Lincoln Logs (Historical Drama)
    Mousetrap! (Summer Blockbuster)
    Go-Bots (You know they are considering it.)
    Tinkertoys (Science Fiction)
    Slinky (An ecological warning film)
    Frisbee (The original UFO)

  • Johnny D

    “This summer, get ready for the terrifying story of the ugly, too-small potholder you made for your mom. It’s…Looper Loom, the Movie!”

  • Derek

    Yes, Viewmasters are still around but are mostly based on movies versus places. Mattel owns the brand and they’ll love something to get the brand active once again. Gigi ideas are about the only way you could make a movie. There is a collectors market for the older ones, so you could have the viewmaster sending people back in time to the reel you have in the viewer, but you could do that story without paying Mattel for the rights to the Viewmaster brand. I’m a fan and a collector and I think it’s a bad idea.

  • tamuchi

    The Apocalypse is closer than we think…this and the TJ Hooker movie are some of the signs and the signs just keep on a-comin’!
    But here’s my addition to the movies-based-on-toys genre – LITE BRITE! It could be one of those teen horror flicks in which the Lite Brite is possessed and sends out crazy, flashy messages. Can I get a copyright or something?

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