We commented on the apparent silliness of the name change back when it was announced, a few months ago. And all of that logic still applies. But time has reduced the level of outrage to the equivalent of a pebble in the sneaker: kind of annoying, but not catastrophic.
Time will tell if this branding experiment will pay off, or if "Syfy" will, eventually, go the way of Crystal Pepsi or The WB's frog mascot. All I want is more quality science fiction on television. If they'll give me that, they can call themselves the Brenda Network for all I care.
And you, P-Dubbies? Does the name Syfy make you more or less likely to tune in to the Warehouse 13 premiere tonight?
Ah yes, that new station Siffy. If I were an upstart tv station, I would call my channel Sci-Fi and sell shares in the company the next day on the open market.
why would they change a good, recognizable name to one that makes no sense?
Yeah, I still think the “rebranding” concept was incredibly stupid. I, for one, will not be tuning into that channel. Ever. Again.
SyFy == New Coke.
They changed the name because they couldn’t trademark SciFi and they can SyFy even though it is totally inane and it makes me feel stupid to watch it.
They want to expand the franchise and they couldn’t do that if they couldn’t trademark the brand. So the paid their consultants (overpaid) and came up with something that sounds the same when you say it even though it is spelled like the name of a bad comedian or a wanna be rapper.
But Eureka is back this week (finally), and Warehouse 13 starts tonight (worth at least one night), so I guess I have to put up with it for the summer.
But the real reason for the change is that they don’t show Science Fiction anymore and this gets them away from that. Of course to be honest, they still should rename it yet again to “The Bowflex Giant Monster Channel” but that would be too honest.
Still think it’s a stupid, stupid name. I wondered if they had backtracked on it, but no such luck, I guess. Up until about a week ago there were NO ads on SciFi talking about the change, and even the banner ad at the top of EW’s home page for Warehouse 13 still says SciFi.
I’m not even watching Warehouse 13. I’m still bitter about all the great stuff they’ve cancelled to make room for stuff like wrestling. Stargate Atlantis should NOT have gotten dumped so unceremoniously.
I am pretty upset with the name change. I was proud to call myself sci-fi fan. After few months may be i could over come it but SCI-FI will be always on my mind even if i read SYFY
I find the Syfy name revolting, but from a marketing perspective, it may be an annoyingly savvy move. Tech and science have been creeping into new domains, from the Wii played at senior citizen homes, to your mom and dad Twittering, to the new Star Trek successfully wooing new demographics. What I’m hoping for is, as the new “Syfy” label distances itself from Science Fiction, a more hardcore station will arise with a new renaissance of pure science fiction. If that happens, the SciFi folks may regret having forsaken those who got them as far as they have.
This is absolutley the single dumbest idea I’ve ever heard.
Re-branding the name is how they clear the deck for reality shows. Arts & Entertainment became A&E so programming could get away with being none of the former. Kiss your scripted scifi goodbye, fanfolk
Might as well call it MSNBC! There isn’t much in the way of SciFi on that channel anymore and its own version is lame. Last night they had that pirate movie and some other lame stuff… Sci Fi seems to have left the building….
Might as well call it MSNBC! There isn’t much in the way of SciFi on that channel anymore and its own version is lame. Last night they had that pirate movie and some other lame stuff… Sci Fi seems to have left the building….
Syfy looks like something less than than the paisley design on the housecoat. May even less than a little snot on the sleeve. Good luck selling that.
What an absolutely useless waste of time. Besides, the “SyFy” channel has become the “Cheap, Bad, Horror Channel” and has very little Science Fiction offerings any more other than endless reruns of Twilight Zone. What a waste…but then again, it’s TV.
The name totally suggest that of 95% of rappers out there…BAD. LOL!