The "copy" at the bottom of the ad — not sure that you can even see it here — takes the whole thing even further: "Fill your desire for something long, juicy and flame-grilled with the NEW BK SUPER SEVEN INCHER," it says. "Yearn for more after you taste the mind-blowing burger that comes with a single beef patty, topped with American cheese, crispy onions and the A1 Thick and Hearty Steak Sauce."
"Something long, juicy"? "Yearn for more"? "Mind-blowing"? I think it's all rather glorious, in an I-love-trash kind of way. Who ever cared about cunning, cleverness, and nuance anyway? Blow your mind (and this Super Seven Incher) instead!
What do you think, PopWatchers? Are you even batting an eye at BK's latest, sexually charged ad campaign?
Related from EW:
Hardee's disgusting Biscuit Holes ad: Top that, Burger King!
Piers Morgan's Burger King ad: Shove this down your gob!
Padma Lakshmi pitches burgers: Do you buy it?
Comments (1-15) of 229 Add your comment
Totally tasteless (pun not really intended).
This makes me want to barf…
Whew, that’s one inch more than a half sub at Subway, but Subway still has BK with their foot longs.
I guess it lacks some subtlety, but the day subtlety dies for me is when they have the King’s hand wrapped around the back of the lady’s head in the ad and forcing it forward towards the sandwich and/or having mayo smeared on her mouth.
This is just wrong. It certainly does NOT make me want that sandwich. Burger King seems hell bent on scaring away its customers, first with that creepy guy in a king outfit and now this. Gross!
Absolutely terrible. I know I shouldn’t be surprised, and I am sure people will not even bat an eye when they see this ad, but this is just wrong. BK has lost a customer today, and I hope I am not the only one.
So tacky. I’ve already had my own personal BK boycott over their awful ad campaigns (seriously – “The King” is the kind of thing that gives me nightmares). This ad just reinforces that decision.
Please please tell me this is a tasteless joke.
I’m sure this will get pulled as soon as all the conservative groups start plucking about like they always do. Of course these kinds of ads have been used for years in Europe and even Canada, without anyone even batting an eye. Maybe it’s here in America that people should just lighten up. It’s all in good fun.
excuse me, but we in Canada have at least a little more propriety than this! Crude, rude and just plain disgusting!
Completely crude and offensive. In other words, its hilarious.
This is disgusting and degrading to women. I am a journalist and teach media studies. This is seriously the worst of the worst. Awful.
Lighten up people. Maybe people who engaged more in the activity to which the ad alludes wouldn’t be so uptight. (“Oh noes! Sex?!!? EVIL! WRONG! IMMORAL!! GROSSSSS!”) I find that kind of puritanical attitude a lot more childish than this ad.
this ad isn’t in the US… it’s in Singapore.. oh how I love EW and their ability to fact check…
oh please people! lighten up. not tasteless. hilarious!
oh please people. lighten up. not tasteless. hilarious!
Ewww – that’s gross. Now I’m nauseous. I bet some bored advertising team thought this up as a joke, and pitched it to Burger King as prank, and BK went for it! What were they thinking?!? If this ad appears anywhere outside of men’s magazines, Middle America will throw a fit.
degrading to women? on what planet? omg! get over urself. women do what the ad suggests all the time. geez people