Burger King's Super Seven Incher ad: Subtlety is dead

BK-sevenincher_l If it hasn't already happened, today can go down in the record books as the day subtlety died. Burger King's latest advertisement — for its, ahem, BK Super Seven Incher — leaves little to imagination or interpretation. As you can see here, the woman in said advertisement is about to go down on said Super Seven Incher with a suggestive tagline that uses the word "blow." Mmhmm, I think it's safe to assume that such humor will only be going over the heads of those younger than, oh, about 13 years old. (Sorry, parents!)

The "copy" at the bottom of the ad — not sure that you can even see it here — takes the whole thing even further: "Fill your desire for something long, juicy and flame-grilled with the NEW BK SUPER SEVEN INCHER," it says. "Yearn for more after you taste the mind-blowing burger that comes with a single beef patty, topped with American cheese, crispy onions and the A1 Thick and Hearty Steak Sauce."

"Something long, juicy"? "Yearn for more"? "Mind-blowing"? I think it's all rather glorious, in an I-love-trash kind of way. Who ever cared about cunning, cleverness, and nuance anyway? Blow your mind (and this Super Seven Incher) instead!

What do you think, PopWatchers? Are you even batting an eye at BK's latest, sexually charged ad campaign?

Related from EW:
Hardee's disgusting Biscuit Holes ad: Top that, Burger King!
Piers Morgan's Burger King ad: Shove this down your gob!
Padma Lakshmi pitches burgers: Do you buy it?


Comments (243 total) Add your comment
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  • wildecat

    Totally tasteless (pun not really intended).

    • CJ

      This makes me want to barf…

  • Ben

    Whew, that’s one inch more than a half sub at Subway, but Subway still has BK with their foot longs. :-) I guess it lacks some subtlety, but the day subtlety dies for me is when they have the King’s hand wrapped around the back of the lady’s head in the ad and forcing it forward towards the sandwich and/or having mayo smeared on her mouth.

  • Lily

    This is just wrong. It certainly does NOT make me want that sandwich. Burger King seems hell bent on scaring away its customers, first with that creepy guy in a king outfit and now this. Gross!

    • Jade

      It’s inappropriate. In no way should the fast food industry be trying to lure in customers with suggestive, sexual ads! What about food says sex anyway..unless you are 500 lbs and only get off by the thought of food. Way to crap all over Americans BK.. Like we are too stupid to know the difference between food and sex. Congratulations, you are selling sex. BK: The only fast food PROSTITUTE.

  • Steve

    Absolutely terrible. I know I shouldn’t be surprised, and I am sure people will not even bat an eye when they see this ad, but this is just wrong. BK has lost a customer today, and I hope I am not the only one.

  • Mike

    So tacky. I’ve already had my own personal BK boycott over their awful ad campaigns (seriously – “The King” is the kind of thing that gives me nightmares). This ad just reinforces that decision.

  • Carey

    Please please tell me this is a tasteless joke.

  • Marc

    I’m sure this will get pulled as soon as all the conservative groups start plucking about like they always do. Of course these kinds of ads have been used for years in Europe and even Canada, without anyone even batting an eye. Maybe it’s here in America that people should just lighten up. It’s all in good fun.

    • Cindy

      excuse me, but we in Canada have at least a little more propriety than this! Crude, rude and just plain disgusting!

    • Karla

      If you like tasteless ads this these, why don’t you go live in Europe!! We care about the innocense of our youth!!

      • Donald

        Like there’s really any innocence in youth left?

  • Gigi

    Completely crude and offensive. In other words, its hilarious.

  • BA

    This is disgusting and degrading to women. I am a journalist and teach media studies. This is seriously the worst of the worst. Awful.

  • Thataboy

    Lighten up people. Maybe people who engaged more in the activity to which the ad alludes wouldn’t be so uptight. (“Oh noes! Sex?!!? EVIL! WRONG! IMMORAL!! GROSSSSS!”) I find that kind of puritanical attitude a lot more childish than this ad.

  • jess

    this ad isn’t in the US… it’s in Singapore.. oh how I love EW and their ability to fact check…

  • jr

    oh please people! lighten up. not tasteless. hilarious!

  • jr

    oh please people. lighten up. not tasteless. hilarious!

  • joules

    Ewww – that’s gross. Now I’m nauseous. I bet some bored advertising team thought this up as a joke, and pitched it to Burger King as prank, and BK went for it! What were they thinking?!? If this ad appears anywhere outside of men’s magazines, Middle America will throw a fit.

  • to BA

    degrading to women? on what planet? omg! get over urself. women do what the ad suggests all the time. geez people

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