Jun 15 2009 08:24 PM ET

Piers Morgan's Burger King ad: Shove this down your gob!

Categories: Advertising, Sexytimes

Piers-morgan-bk-ad_l Sexy stars who bite into juicy hunks of meat never cease in making us salivate. Case in point: Paris Hilton, Padma Lankshmi, and most recently, Audrina Patridge, who all starred in succulent Carl's Jr. commercials in the past years. The ads have the celebs seductively lick their fingers and playfully bite into giant-sized Six Dollar Burgers while unabashedly tussling their hair. Yum.

Apparently, this over-sexualization of fast food has given new meaning to the term heart-stopping, as rival chain, Burger King, has released their own cheeky (and dare I say sexy) ad starring none other than America's/Britain's Got Talent judge, Piers Morgan. The ad, which Morgan swears on SuBo's life is his own body, has the former Celebrity Apprentice winner laying in the nude with a BK gold chain dangling around his neck, and only a royal blanket shielding his manhood. Surprisingly, the ad is flattering — we expected a Simon Cowell-esque body, moobs and all — and we'll admit to taking a second glance at the former British tabloid editor. 

So, fellow PopWatchers, maybe you can help with this intense quandary this ad has put me in.
Did BK really believe that Piers Morgan's body and hidden sex appeal alone could seriously sell more burgers? Was it that the 'have it your way' company wanted to passive aggressively jab at Carl's Jr. ads, making a statement on how ludicrous the idea of selling burgers with scantily clad bodies really is? Or was it that they simply ran out of any good ideas and said screw it, a half naked man's hairy body will suffice in whetting the general public's appetite?

Comments (1-18) of 18 Add your comment

  • Silv

    Sorry, David, Inside Edition claims that’s a model’s body with Piers’ head superimposed on it. Those moobs may in fact be a reality.

  • MsDaisy

    has to be a body double…

  • MsDaisy

    and I’m not real sure if that’s his face either.

  • ed

    Peirs is so sexy. I wish he was lying on my bedroom floor like that.

  • johnnywalker

    OH EM GEE! Piers is sexier than I thought! I always had a thing for Brits but his hairy body makes me say yum!As for ads, I would definitely agree that indeed, BK came out with these ads to tell Carl’s F*** OFF!!
    Of course, I would love to see what’s under that ‘royal blankie.’

  • boston-gal

    Love ya Piers, Mean it but that is not your six-pack!!!

  • rbk

    “Sorry, David, Inside Edition claims that’s a model’s body with Piers’ head superimposed on it. Those moobs may in fact be a reality.” — of course, not sure how anyone is naive enough to think otherwise.

  • Penelope

    I think you’re kind of missing the point that the ad is for BK’s flame-grilled fragrance, not necessarily the food. Given that fact, I think the ad is funny and appropriate.

  • Steph

    Love the ad…funny, sexy, and a great BK response to the Carl Junior ads! Piers, I give you credit…don’t know if I would do it, but you look great! You crazy Brit!

  • Stephanie T.

    I am not sure why this guy is popular. Just because he hosts a talent contest on television? He was busted by the Daily Mirror for plagairism

  • Dirk Singer

    thanks for the article and all the comments, we also posted up a video for anyone who just can’t get enough Piers goodness!
    http://www.youtube.com/watch?v=I5dU0Q1Y2XE

  • The KING

    DAVID YI – CLEARLY NO IDEA!!!

  • Randma

    This ad is HILARIOUS!!! Personally, I believe it is Piers’ attempt to attract Susan’s attention now that she has morphed into a gorgeous “professional singer” (as seen in close-ups of her at the Edinburgh BGT show). I don’t care whether it’s his body or not because I laugh every time I see this photo…what a take-off on how everyone uses sex to sell!

  • hyphenate

    I could go for a BK burger right about now–just as long as Piers is serving it right there, next to the fireplace, dressed only in his best smile. :-)

  • Sammie

    i wouldnt mind piers lying on my bedroom floor like tht i must say even thro i am 17 i cnt stop thinkin tht for a 44 year old man he is 1 of the sexiest men in britan =] xx

  • Ellen

    Yuck. Yuck. Yuck. As a Brit who has been subjected to Piers Morgan’s unique brand of charmlessness since well before Britain/America’s Got Talent ever happened, all I can say is, I now wish I’d skipped lunch.

  • Anne

    I do think the man is sexy. I’d love to see him lay on my bed all day. ¦D

  • B Cantwell

    anything they have to advertise to get me to buy it – I don’t need.

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