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Jun 15 2009 10:33 PM ET

'It's On With Alexa Chung': Will MTV's Twitter-friendly host be your new BFF?

Alexa-Chung-MTV_l Hey guys, how about that Internet! Am I right? I'm all for Facebook (and I'm warming to Twitter), but I'm not sure it needed to be incorporated into EVERY SINGLE SEGMENT of the premiere of MTV's It's On With Alexa Chung. Seriously: A show-long contest implored viewers to Tweet photos of themselveswatching the episode with stuff on their heads, an entire segment wasdedicated to ''It's complicated'' relationships on Facebook, another focused on a YouTube star beatboxer, musical guest Soulja Boy admitted tomeeting the ladies via Twitter, and he even shouted out the site at the endof his performance of ''Turn My Swag On.'' Those near-constant Internet references, combined with the model-turned-TV host's painstakingly quirky but actually totally calculated MTV.com bio (like when you spent two hours perfecting your first MySpace profile so it had that ''I threw this together in five minutes, look how effortlessly funny I am'' vibe), make it clear that the show's producers are trying desperately to be hip and now, and they really want Alexa to be your new BFF.

The problem is, I'm still not sure why I'm supposed to like her. She seemed witty enough, throwing in one-liners between scripted banter, but her hosting style was too abrupt (girlfriend needs to learn how to work a transition better than ''moving on''). Then again, she's British (sweet) and she blatantly mocked surprise guests Heidi and Spencer Pratt to their faces (''Spencer, I'm very excited about your rap career''; on Heidi's ''classy'' nude photos: ''If I want a classy photo, I go to Playboy''). So I can't help but love her for that.

In the end, I just wish we got to know a little more about Alexa before being thrust into her ''world.'' Moody rock music over montage of New York City sites as opening credits + loft apartment set does not = a rapport. If the producers could quit it with the forced hipness, tone down the technology references (we get it, you're totally down with what the kids are up to these days), and save some segments for later shows so the interviews don't need to be conducted at such a rapid-fire pace, I could find myself tuning in. As it is, I need to see a bit more unscripted personality before I can fully get on board with her Chelsea Handler-for-the-Millennials shtick. It's only her first show, though, so I'll definitely give her some time to work out the kinks.

Did anyone else catch the premiere of It's On With Alexa Chung? Were you as overloaded with the web references as I was? What was your favorite segment? Do you think the series shows promise, or are you already over it?

Comments (10 total) Add your comment
  • raprilc

    I’ve never heard of this woman and I haven’t watched MTV in years. But I was channel-surfing today and came across this show just as it was starting. Alexa was positively winning personality-wise, and I thought the set was cool. The topics were lame, though, and the show was trying to hard. I like your Chelsea Handler comparison. Alexa’s a Chelsea without the bite. That’s a good combo.

  • Lauren

    Agreed, MTV is throwing Twitter into our faces the whole show. The little Tweets at the bottom of the TV screen distracts me from Alexa’s lovely face and clothing.
    I’ve always found Alexa to be extremely charming, blunt/honest and very witty (watch her interview band; Panic at the Disco) shes hilarious. Her hosting style is very much so her own, which is another thing you have to love about her. She’s somewhat awkward when she spurts some spontaneous remarks/comments but never makes me feel uncomfortable.
    The show overall, I blame MTV for making it so in your face with all these trendy internet sites. But I love Alexa Chung. So I’ll stomach the show for her hilarious comments, gorgeous face and darling outfits.
    - Lauren

  • B Cass

    I do think the flow needs some fine tuning, but overall I was surprised how well it went. Alexa Chung is one of those people I desperately want to hate, but can’t find a good reason to: she is genuinely stylish, witty and seems pretty nice. She presented without changing much (if anything) from her earlier style on shows like Popworld. I thought it might be too British for the audiece, but they seemed to respond. She definitely needs to slow down, though, and give the technical staff less grief. I almost wish her show doesn’t hit it big so she can stay a secret instead of a phenomenon. Overall, though, a far better premiere than I expected.

  • Dani

    I thought Alexa was great, but there was so much wrong with the show and the producers’ decisions. And that woman at the beginning who discussed celeb gossip with Alexa has GOT TO GO. I’m sorry but she was so bad. This show has lots of potential, it just needs some fixing.
    My (long-winded) review is here: http://thesponge-dani.blogspot.com/2009/06/its-on-with-alexa-chung-its-on-mtv-and.html

  • Stagebuddy.com/live

    Alexa Chung is cute, witty. She reminds me of Esprit Ads from the 80s. She’s fab as a EuroAsian from Britan. Alexa if you are reading this I am a big fan of yours and I hope you come see or feature us on your next show. check us out at http://www.stagebuddy.com/live a live show in 115 McDougal Street West Village.

  • Loretta

    I enjoyed the first episode, but if it’s going to be on daily, think it should be reduced to just 30 minutes.

  • Matt

    There’s almost too much social media in this show for me. Here’s a clip of her talking Twitter with Soulja Boy:
    http://www.gotchamediablog.com/2009/06/mtvs-its-on-with-alexa-chung-social.html

  • Albert

    The show’s concentration on the social networking was excessive, but understandable. This show is meant to replace TRL as a daytime live show. TRL had its viewers vote for their favorite song. This show is trying to be fully interactive.

  • zigroid

    sorry, but chelsea handler has NO bite at all. none. chelsea’s like watching a drunk cougar at a wedding: cringe-inducing.

  • search rank

    hi!,I love your writing so a lot! proportion we communicate extra approximately your post on AOL? I require a specialist on this area to unravel my problem. Maybe that’s you! Having a look ahead to see you.

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