If you watched the 100th episode of Lost on April 29, chances are you saw some curious little promos that flashed a tiny scene in the corner — a newly married couple kissing, for instance, or a surfer catching a glorious wave — before the picture suddenly went black with the message: "What did you see?" Well, apparently ABC sees a lot. Though the network won’t comment officially, the teases are for Flash Forward, a high-concept drama in the works for the fall, starring Joseph Fiennes (Shakespeare in Love) and Sonya Walger (Lost), that chronicles the chaos that ensues after the world suffers a brief blackout. ABC hasn’t officially ordered the series—at least, that’s what it’s saying publicly—but word is the network brass is so high on the show, which is based on a novel by Robert J. Sawyer, that it kicked off the early marketing campaign last month. An insider says more promos are planned for the finales of Lost, Grey’s Anatomy, and Dancing with the Stars this month.
Launching a promo for the fall while the current season still has a month to go may seem extraordinarily premature—hell, we don’t even know if Izzie is gonna die or whether Melissa Rycroft will (inevitably) win the mirrored ball—but these days, the sooner a network can make some noise about a project it’s enthusiastic about, the better. (Look no further than Fox’s decision to screen the pilot of Glee after the penultimate episode of American Idol.) What do you think of the spots? Are they enough to get you to return to ABC this fall?
The spots don’t give much away about the show at all, but the concept sounds very interesting. Hopefully this will be the show that actually works when paired with LOST, so after the show finishes, Flash Forward can move into it’s place.
Oooo weird. Sounds exciting, but unless it’s as good as the first series of Lost, this sort of early promotion seems likely to backfire. Fringe is a perfectly likeable show, but after the anticipation built beforehand, an episodic X-Files copy is a bit of a letdown. Most weeks I find it hard to remember to tune in.
I will admit that the ads have me intrigued. It’s smart to air them during the current season instead of just the summer when less people are watching television.
What did I see? Nothing, because I’ve watched the last two episodes of Lost recorded on the DVR so I could speed past the commercials and get back to the story. The premise sounds interesting, and I might watch, but I’d rather see season 3 of Pushing Daisies and Eli Stone than get hooked on new sci-fi that ABC will likely cancel.
I do see that EW doesn’t give a crap about letting spammers infect their comments section.
Well if this aired during last night’s Grey’s Anatomy — I didn’t see a thing.
you people really know how to read an article. the writer clearly wrote “if you watched Lost 100th episode you could see the promo’s “what did you see?” in the corner. think a little before you all go, if it was during last nights grey’s anatomy i didnt see a thing.