Feb 25 2009 03:52 AM ET

'Iron Man' boosts Marvel's bottom line, but can the company keep it up?

Categories: Comic Books, Film

Ironman_dlTalk about a superhero: Marvel Entertainment just announced that, thanks to robust Iron Man DVD sales totaling some $136 million, the company’s profits exceeded expectations at the end of 2008. Which is great news, indeed — for Marvel…and me! After all, I still submit that, when it comes to comic-book flicks, Iron Man is far superior to The Dark Knight. (Sorry, uh, rest of the world!) But I digress. The real issue here is: Can Marvel stay strong? Last year marked the organization’s freshman foray into filmmaking as a stand-alone studio, and while Iron Man wound up a huge hit (worldwide gross: $582 mil), sister summer release The Incredible Hulk fared merely well (worldwide gross: $263 mil). Meanwhile, the Punisher franchise seems finished for now, series like Blade, Fantastic Four, and Daredevil/Elektra could use a reboot, and while X-Men Origins: Wolverine is due out this summer, it’ll be a while before we get our next glimpse into the world of Tony Stark, more than a year hence. And who knows what to make of that Spider-Man musical. What do you think? And what Marvel movies/musicals are you looking forward to seeing?

Comments (1-24) of 24 Add your comment

  • Steve Rogers

    The franchises that you list (Blade, FF, Punisher, Daredevil) are not part of Marvel’s production plans for the next five years. You have Kenneth Branagh’s Thor, Joe Johnston doing Captain America, Favreau’s Iron Man 2, and an Avengers team movie. All of which have monster potential.

  • Bill N.

    Iron Man is great, but not as good as Dark Knight. Though, the argument can be made (and has by some) that it’s easier to sit down and pop in Iron Man for repeated viewings, with multiple stops/starts tossed into the mix. Iron Man’s the popcorn flick, Dark Knight makes you think.

  • Sad Sad Sad

    Joshua Rich: You are a twitching f*king scumbag. I loved Iron Man, but better than Dark Knight??????? No…………..You are so f*cking wrong it’s criminal.

  • jason

    This is an odd article because many of the titles you talk about are not under Marvel’s control at the moment. (at least as far as i know) i believe fox has the right to most of them (FF, the X-Men, Daredevil/Elektra) and it has been shown that fox is less concerned with putting out quality comic book movies. While Marvel is obviously involved, they don’t have the say required to make a movie like iron man they way they would want. Marvel is building towards a huge event movie in The Avengers and if they can pull it off it will be beyond huge. Maybe someday they can reboot other films their way, but for now, they have plenty on their plate.

  • lemony

    He’s not a scumbag. I most definitely agree that Iron Man is a far…far better film then the Dark Knight, especially story wise. No one has intelligently argued why the Dark Knight is such a great film and I’d really like an explanation because I’d like to see it that way. Yes, Heath Ledger’s performance as the Joker was great, but the film is called the Dark Knight and feel that his character arc was completely flat. I mean the Joker’s idea of chaos vs justice should have been the whole film but then the story throws in Harvey Dent (wasted) and a whole big brother storyline both of which could have been their own films. Back to the point, Dark Knight left me unsatisfied and wanting more while Iron Man left me completely satisfied and still wanting more.

  • Bender

    Far superior to The Dark Knight, my shiny metal ass.

  • Thomas

    Ok Joshua Rich, you LOST IT now. Great way to start a debate though, but NO! Maybe you should think about writing for another magazine, perhaps for Martha Stewart because you know nothing about entertainment.

  • Rebecca

    i completely agree, Iron Man is the best movie of 2008 and way better than batman, even though batman is my favorite superhero, iron man was such a wonderful and perfect movie!! i love you RDJ!!

  • Megan

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  • Zach

    Put Mickey Rourke in the new Iron Man and then I’ll be sure to pay to see in the theater.
    And you may not have enjoyed The Dark Knight that much, I can get that (overrated except for Heath Ledger, hence the Oscars going the way they did). But Iron Man, though funny, even more laughably entertaining due to its light mood, was ultimately a much weaker film nonetheless.

  • ben

    Joshua knows that he is pretty much in the minority of those liking Iron Man more (as evidenced by his sorry rest of the world). It’s just his personal opinion, we all have our own tastes, and I’m sure he’s not trying to incite some sort of debate. And even if he is, do not take the bait!

  • Un Francais a Hollywood

    I’m with you about iron man/dark knight.
    DK was actually a fairly average movie.

  • Frank

    all I have to say is ha ha ha… that was a joke right? Although i do agree Iron Man was good, doesnt come close to the Dark Knight.

  • Sally in Chicago

    I just saw Robocop again on h u l u and it reminded me of Iron Man, except that Iron man could fly and Robocop couldn’t.
    Now, if Marvel is making all this great money, how come they can’t pay Mickey Rourke more than $250,000 for Iron Man 2? The actors make the movie, they should share in the gains.

  • Your mom

    Dark Knight was alright, but Robert Downey Jr. nailed Tony Stark, and by far Iron Man was a better ‘comic book’ flick.

  • DanBoston

    How refreshing to read that someone else thought Iron Man was a better movie than Dark Knight.
    I am actually not worried about Marvel surviving. One of the reasons they are doing the movies themselves is to have the creative control and make sure they are done right. Look at Punisher (what crap that was), Xmen while good, could of been better with out alot of the rewriting of Marvel history they did, and the Fantastic Four was not very good at all. Marvel will have complete control and I feel they will stick closer to the source material than the other studios who try to squeeze all the cliches into movies( Superman Returns I am look at you with the addition of the baby).

  • meso soup

    TDK was totally overrated.
    I agree that Iron Man the better comic book flick.

  • g-man

    Josh,
    You just couldn’t keep your big mouth shut could you? You had to go and throw in your own worthless opinion. Sorry IM fans, but TDK was superior. It took in more money and more repeat viewers. Iron Man came in 2nd because the public liked Dark Knight better. Deal with it. Josh, just report the news and keep your opinions to yourself you moron.

  • Jeff W.

    Iron Man was a lot of fun but it’s ridiculous to suggest that it’s superior to TDK. That’s like comparing Liberace to Beethoven. Iron Man is just check-your-brain-at-the-door mindless fun and TDK is an intelligent, visually stunning masterpiece. I oppose all things musical, by the way, and I’m disgusted to hear about the Spider-Man musical, even if the Spider-Man film series sucks. Someone had to say it.

  • Kate

    I’ll be Switzerland for now :) I think both movies are so different that it’s hard to judge one better then the other. I think Iron Man was fantastic and I totally agree about Mickey, if he’s in there I’ll see the movie more then once, I’m seeing it either way.
    I do look forward to seeing what Marvel does, I have faith in them not to screw it up. They were smart to stick closely to the source material and update it in action and not theme. Anything they do is better then the awful fantastic four gob….so stupid and miscast, Jessica Alba ruins films.
    I hope they reboot Dare Devil :) Please reboot that, such a good comic, needs a better film.

  • dusen

    You Dark Knight lovers need to chill the f*ck out. He said he preferred Iron Man to TDK, big deal. It’s not like he said TDK was a steaming pile of dung.
    I don’t understand the hypersensitivity, and knee-jerk bashing. It’s not like the TDK is an underappreciated gem that needs defending…the damn movie made over 1B d so relax already.
    That being said, I did prefer Iron Man. I am a horrible person.

  • Dawn

    If Robert Downey Jr was in The Dark Knight, I might have seen it too. ;) Gimme some more Tony Stark any day.

  • JT

    I also think Iron Man was the better superhero movie of the two. Because when you get down to it, TDK was not as much of a superhero movie as it was a supervillain movie. A dark, depressing, ponderous, overhyped supervillain movie. IM was just what a comic book movie should be–exciting and fun to watch.

  • g-man

    Dusen,
    I agree with you to a point. Mr. Rich (AKA “pinhead”) didn’t “prefer” Iron Man, he pronounced it “far superior.” Iron Man is a fun comic book movie. Strap yourself in, hold on and enjoy the ride. That’s great. But DK dealt with far deeper issues. Each are different and should be enjoyed for what they are. I think pinhead should stick to reporting and not editorializing. That’s his job. And for the rest of the gang who prefer Iron Man to Dark Knight. That’s fine, to each his own as it were. But Rich should REPORT not state his opinions. He wants to make opinions get a column or start a blog. MR. RICH, YOU ARE AN IDIOT.

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