The Black Eyed Peas' 'Boom Boom Pow': Snap judgment

How you feel about the new single from the Black Eyed Peas will probably depend on how you felt about every previous single from the Black Eyed Peas. "Boom Boom Pow" is silly, shallow, and catchy as all hell — four minutes of artisanal nonsense from the finest nonsense chefs in the business. Okay, there does appear to be at least one fresh ingredient added to the BEP formula for 2009, namely a whole bunch of Auto-Tune. I’d rate the results somewhere below T-Pain, yet well above Kanye and Lil Wayne, in terms of successful deployment of that obligatory studio effect. But don’t you dare accuse the Black Eyed Peas of trend-hopping. Take it from Her Royal Dutchessness Fergie Ferg herself: "I’m so 3008, you’re so two-thousand-and-late." Burn.

This is the first single from The E.N.D., which is coming June 9, and which an Interscope press release assures me will kick off "the next chapter — and the next decade — in the career of The Black Eyed Peas." Give "Boom Boom Pow" a listen below (some NSFW language) and start deciding: How’s that next decade of BEP bounce looking to you?

More on the Black Eyed Peas: talks The E.N.D., Wolverine, and more on his election-night hologram: "It was crazy!"
Fergie was one of EW’s 2007 breakouts
Fergie’s video for "Big Girls Don’t Cry" featured one of EW’s sexiest video guest-stars
That movie The Duchess was not a Fergie biopic, sadly

Comments (24 total) Add your comment
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  • Jimmy

    I personally thought that was a bore. I usually like their stuff – not this though.

  • EvilCornbread

    Everything sounded old and tired. The synth triplet is straight out of JT’s album, the Auto-Tune is played to death, and isn’t even interesting. Just…dull.
    The SNL Digital Short songs — even ignoring their humor value and lyrical brilliance — are better pop songs than this.

  • Yikes!

    This song is absolutely terrible. Way worse than their other absolutely terrible, vapid “songs”.

  • Yikes!

    …And I bet it’s going to be a Top 10 hit. Sad!

  • no thank you

    i really dont like it

  • Kevin J

    I loved the Black-eyed Peas first couple of albums, then they seemed to suffer from the Phish-effect, everything began to sound the same in the search for the next hit single rather than an awesome album.
    I agree, this is catchy and pretty safe, but the sound isn’t new, its called techno and its been around for some time now and it was already appropriated by the dance scene about a decade ago.
    I like the song, just not impressed.

  • Matt

    “every previous single”
    can’t fault them for trying to make money, but it’s a sad day when people don’t remember BEP pre-Fergie. Try the Behind The Front album to see what this group was really capable of before going commercial.

  • Anonymous

    “well above lil wayne” ?? you mean when lil wayne used auto-tune on his grammy winning and successful Carter 3?

  • jen

    uh, it’s probably gonna be another club-banger, and have tons of remixes. i have no problem with fun party songs, but i hope they have more songs like “where is the love?” on this album too. that’s a sound the music industry could use more of.

  • crispy

    Slightly off-topic: Has anyone seen the Diet Pepsi commercial that shows footage of Bob Dylan interspersed with one of the Black Eyed Peas? I swear I vomited. The Black Eyed Peas are talentless.

  • Matt

    Haven’t heard the song, and likely still won’t. It seems whoever produces BEP’s latest album doesn’t want any songs on Youtube. Fair enough. Probably not worth my time to buy the album either.

  • MDK


  • Laura

    I am pretty sure that they stole this song from “Hyper Crush” their song is called boom box. It is way better. It really pisses me off that The Black Eyed Peas would stoop to this level.
    This song is not original!

  • Laura

    I am pretty sure that they stole this song from “Hyper Crush” their song is called boom box. It is way better. It really pisses me off that The Black Eyed Peas would stoop to this level.
    This song is not original!

  • Verna

    Here is a goodie.
    Black Eyed Peas – Boom Boom Pow (Russ Castella Remix)

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