Site of the Day: Gwyneth Paltrow's GOOP

GoopAt first glance, it’s easy to be baffled by Gwyneth Paltrow‘s new lifestyle site, GOOP. For starters, there’s that name. Then comes the tagline: "Nourish the inner aspect." Finally, there’s the book club she started with "literary-minded girlfriends" (Madonna! Christy Turlington!), introduced with this moody entry: "I feel a bit swallowed up in January, the days are so short, the sky is so close and gray…" Is this an acclaimed actress’ bid at an Oprah-style empire or a My So-Called Life script?

It’s clearly the former, and it falls flattest when it mimics O’s efforts at soul-tending. You don’t see Rachael Ray and Martha Stewart offering spiritual tips with their risotto recipes and kitchenware recommendations, mainly because wine decanters do not, in fact, nourish a thing. But dig deeper amid the pastel graphics (sea green butterflies, sky blue knives and forks, aww) and you’ll find some startlingly practical info. Let’s face it, Paltrow has mastered some areas of life (exercising, eating, dressing) far better than the rest of us shlubs. The turkey meatball recipe sounds scrumptious, her detox plan seems sensible, and the post-holiday butt-workout video (streamed on the site and downloadable) is quite handy.

Without the celeb factor, GOOP would 
 feel like a self-indulgent, if also helpful, blog. But Paltrow is famous, and given how much we clamor to be like Hollywood’s elite — from the contents of our makeup bags to the spots where we vacation — isn’t she just giving us what we want?

Comments (20 total) Add your comment
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  • meg

    People have been making fun of this site for a couple months. It’s pretty hilarious.

  • Anonymous

    I have been getting GOOP emails since the beginning and I look forward to them every Thursday. As a big Gwyneth fan I love getting a peek into her world. I love the butt workout and her fashion tips are actually very useful…I haven’t made any of her recipes yet but the chocolate cake in today’s newsletter looks amazing

  • Jess

    I saw GP on the series, Spain: On the Road Again; basically Mario Batali, Michael Bitteman and Claudia something or other eat their way through Spain. She enjoyed the all the food (except ham) and was always interested in something new. I have to say I was pretty impressed with her overall demeanor (her non-actressy side). She even mentioned in an episode of that series she thought about writing a cookbook. So this website isn’t far off. The blog part of her website might be for the GP worshipers, but I know a lot of people interested in trying new recipes, and this is a way for her to share hers. And most importantly, it’s free and I won’t have to buy her cookbook. Which is good.

  • joy

    I’m embarassed for her.She does not seem to get plum roles anymore and she barely acts, so I guess this is her way of staying in the spotlight. She’s known for being Madonna’ friend and Goop now. Sad that at 30-whatever her career is lukewarm to almost non-existent so she is reduced to this. Other actresses in her age group, Kate W., Cate B., Angelina, ect. get nominations and are offered great roles, whereas Gwen is getting laughed at and has become a Goop punchline. I cringe on her behalf.

  • caray

    Guess Gwynnie’s best acting years are behind her. Her movie Two Lovers has flop written all over it and she was reduced to playing the token girl Batman, a role any blond could have played. She hasn’t done anything decent in ages and now she does this weird website. It’s kind of comforting to see that even the I’m-better-than-the-little-people Gwyn is hard pressed to find job!

  • Snarf

    Are you kidding GOOP is fantastic! But not for the reasons you think. Paltrow’s head is so far up her own @$$ she doesn’t get how ridiculous this whole venture is. It’s the gift that keeps on giving.

  • Alix

    Her detox plan sounds sensible?? The woman advocates almost constant purging. What earthly toxins could she be trying to get rid of, anyway? Anyone who actually does things like the Master Cleanse is seriously out of tune with how a healthy human body works, and has a seriously distorted view of “toxicity”. That said, the site is hi-lar-ious.

  • Louise

    I really like Gwyneth, even though she is a bit out-of-touch. Goop is a fun little site and Mario Batali’s travel show was a lot of fun.

  • anne

    Wine decanters do nourish the soul, when they are filled with vino. OOOh, wine. For me. Long Live the Good Life.

  • Liddy

    Who cares how she lives her life. We’re not all wealthy and have time to work out all day. Or detox ourselves or travel the globe or whatever she does with her vast spare time. Maybe she’ll write an article on how to afford decent health insurance making 25 grand a year, maybe then I’ll listen to her.

  • Paul

    You need to read It’s hilarious letters to Rachel Dratch, perhaps funnier than Gwyneth. Maybe just a little.

  • Al

    shes giving stupid women what they want. and they will follow her because they can’t figure this stuff out on their own. why are you gals so dum.

  • JEK

    Um..perhaps someone can tell me differently, but…Doesn’t Gwyneth Paltrow SMOKE? Sorry, we’ll talk about cleansing later.

  • Jody Lawson

    I second “Dear Rachel Dratch” –
    I also hear it might become a Broadway play!

  • Anonymous

    Why do so many people hate Gwyneth Paltrow? Is it because she’s tall, thin, blond, gorgeous and married to a rock star? Is that it? Could that be it? I think she’s genuine. She’s not perfect, but hell, she’s trying.

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