In 2006, the Australian tourism board caused a minor commotion when it launched a AU$180 million campaign asking tourists ”Where the bloody hell are you?” The U.K., among other countries, took offense to the swearing and banned the commercial. In response, the smart alecs from Aussie comedy group The Chaser came up with alternative profanity-laced slogans and tested them out on actual Sydney tourists. Sample: ”Don’t be a p—k, visit Australia.”
In honor of Australia Day, the national holiday of drinking anniversary of the First Fleet’s arrival in Sydney, pour yourself a beer and see if any of their suggestions inspire you to travel Down Under.
Happy Aussie Day!
I’m having a Tim Tam Slam and a Fosters / Cascade to kick in the day.
That is f*cking hilarious!
Tim Tam Slam – yay!!!!!! I have an Aussie friend (she lives near Perth) who’s come to visit me twice in the States… I need to return the favor. And pick up more Tim Tam.
I want to celebrate with a caramel slice, Tim Tams, and a Bundaberg ginger beer! I’ll take a veggie pastie, too!
I’ve got my Tim Tam and Mary Bryant queued up on the DVR! Happy Aussie Day!
Maaaaan, I missed going to Aussie bars for this auspicious occasion. Poop. But I ate, uh… traditional Australian Oreos? Yeah.
ummmmmmmmmmm…Tim Tams! My friends in Sydney sent me 15 boxes a few years ago and they made the trip unbroken! Now I have found out that World Market (in my area) carries them!
I think the best advertisement for Australia is the clip in this article. Yup, that’s what we are able to watch on our free-to-air TV. After 9pm, comedy shows & movies are shown uncut. Yaaaaay!
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