Lil Wayne's Gatorade ad: Thirsty yet?

I’m not sure that listening to Lil Wayne muse on the many significances of the letter G makes me want to drink Gatorade. But it does give me hope for Weezy’s 2009. See, I am that rare hater fan with standards who thought Tha Carter III had some tasty lyrical treats, along with a bunch of undercooked dishes that were way beneath Wayne’s spectacular talents. So I consider it a very positive sign that he’s chosen to kick off this year with a round minute containing some clever wordplay and exactly zero Auto-Tuned moans. Maybe all it took was a few sips of a cool sports beverage to remind him about those of us who like it when the (Sometimes) Best Rapper Alive actually raps! And: I also like how this ad spotlights world-class athletes like Muhammad Ali, Derek Jeter, and JabbaWockeeZ from America’s Best Dance Crew. Anyone else appreciating Weezy’s little alphabet lesson?

More on Lil Wayne:
He was one of EW’s 25 Entertainers of the Year for 2008
Tha Carter III made it onto Leah Greenblatt’s 10 Best CDs of 2008
We brainstormed a $44 bargain Lil Wayne Halloween costume
Thinking over Tha Carter III when it hit shelves last June

Comments (15 total) Add your comment
  • Phil

    Wow, at first I thought this commercial was a parody, of what I don’t know. Then I started recognizing a lot of the faces being shown and I realized that it was real. And then I started to wonder wtf it was actually advertising. I had no idea until now that it was for Gatorade. It seemed like a Nike commercial spoof being narrated by some nerdy sounding guy.

  • HellsBells

    That’s way too much drama over the letter “G”. At least Sesame Street kept it real.

  • Tasia

    Wait… “world-class athletes like Muhammad Ali, Derek Jeter, and JabbaWockeeZ from America’s Best Dance Crew” Did you just mention Muhammad Ali and the JabbaWockeeZ in the same sentence?! Since when did street dancing qualify someone as a world class athlete???
    Anyways… I saw this ad during the Rose Bowl and was completely perplexed. I assumed it was a Gatorade ad but the JabbaWockeeZ at the end really threw me off…

  • christina

    So that’s what the hell this commercial is for.
    I figured it was a weird Nike ad.Q

  • timmy

    I agree that it seemed like a parody ad until a number of expensive faces had rolled by. I am not a Wayne fan, too annoying, but the commercial at least has our attention. Does anyone out there have a comprehensive list of athletes in the commercial?
    Oh, and props to whoever called out the placement of street dancers as epic competitors. They are certainly more talented than I am, but that’s why I am not in a Gatorade ad too.

  • mscisluv

    I too saw this ad during the Rose Bowl and had no idea what it was for until reading this. Also, while dancing in general takes incredible skill and athleticism, it made no sense here.

  • Anonymous

    Another smug, insular, poorly-conceived advert from an agency bent on looking and sounding cooler-than-thou while failing to have any concept. Gatorade purchased this level of copywriting talent? This was the best that could come out of a their agency’s CRC? Find a new line of work, people. Whipping up faux drama around the first letter of your product is tired, completely ineffective to the brand and downright amateur. Brush up those reels, agency people. . . you’ll be needing to pimp them out soon.

  • John Locke

    Ridiculous ad.

  • CG

    Haven’t seen the ad but seeing or hearing him makes me want to take a shower and then hide under the covers. Loved seeing some of those folks in the “ad” .

  • CJ

    Best Rapper Alive? Spectacular talents? Someone need to raise their standards. KWELI could have killed that ad.

  • Cranky

    I saw this during the Daily Show last night and assumed it was a DS parody until the last few seconds. And I had no idea what it was for. Muy annoying.

  • denny

    Really? That commercial is for Gatorade?!?!? And Lil Wayne is doing the voice-over?!?!?
    Color me stupefied.

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  • Alex

    Yeah, it was Listen 2 This. I liked those, but then they started not being exclusively about music, (they started to include video games & comic books too) parquet flooring undefined

  • paul


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