Nov 17 2008 03:22 PM ET

Is ABC's 'Bolt' obsession barking up the wrong tree?

Abcbolt_lLook, I understand the concept of corporate synergy that’s prompting ABC to pop an image of Bolt (the titular character of an upcoming film produced by its sister company Disney)onto the end of its ABC Studios-produced series. And frankly, the little animated canine could be a lot more obtrusive — the way the networks are pushing product these days, it wouldn’t have surprised me if Bolt had been a central figure in the nightclub fire rescue on last night’s Desperate Housewives. All that aside, though, the suddenly ubiquitous scamp is working my last nerve.I know it’s wrong, but every time Bolt appears on my TV screen, there’s a part of me rooting for Cruella De Vil to sweep in and turn him into a fluffy coat collar.I can’t be alone on this one, can I? Take the poll below and let me know.

   

More on ‘Bolt’:
Scoop on ‘Bolt’ from EW’s holiday movie preview issue
Trailer Blazer: ‘Bolt’ vs. ‘Tale of Despereaux’

Comments (108 total) Add your comment
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  • junior

    I say this with nothing but love Michael but there are more important things… Not only did I not notice this Buzz thing but when you told me about it, I could barely work up enough energy to write a comme…. zzzzzzz….

  • Laura K.

    Great Slezak. Now where’s by Brothers and Sisters recap?

  • chmoye

    Yeah, it must be really nice to have nothing more than this to worry about. I understand the frustration of wanting something to report on, but I wish I had your job… :)
    BTW, I haven’t seen the promos (don’t you have a DVR?), but I saw the movie on Sat. Pretty good.

  • Vicky

    I actually thought it was cute. I mean, he barks and he’s gone. It takes a second. How is that annoying? Do I have to remind you of NBC and the constant Bee Movie promotions. I’ll take this little add in over that.

  • Tenna

    Bolt is adorable, so I can deal with it — unlike those dreadful and annoying Bee Movie promos like Vicky mentioned. Ugh, those needed to go.

  • Jay

    The Bolt promos aren’t nearly as bad as the “Twilight” promos, interviews, speculation, etc that have been plaguing EW. I’d rather see that dog than any more TWILIGHT. Blech!

  • The Pot’s Kettle

    You’re calling out ABC for overexposing Bolt? That’s kind of bold coming from the “we’re going to ram ‘Twilight’ so far down your throat you’ll get a free vampire colonoscopy” mag.

  • Henry

    Wow. The fact that 57% of the vote says they are not noticing the promos means that a lot of people aren’t watching ABC. If it’s being tacked onto the end of an episode, it’s most likely being unseen due to the fact that the program was DVR’ed and the system was prompting people to delete the program (DirecTV makes the screen go completely black or returns you to the program you’re watching live).

  • cajunsblues

    More Hamster in the Ball!!!
    I have a feeling that little guy will steal the movie

  • Phil

    I agree with Vicky. If anything, it was cute. When I saw it last night, I thought was a hokey show of corporate synergy but the fact that it was so unobtrusive was very nice. My only objection lies in Disney’s overall neglect of cats. Save for the Aristocats and Lucifer on Cinderella (which was a cruel representation), Sheer Khan, and The Lion King, the cat population is largely underrepresented in the “wonderful” world of Disney. I accuse Disney of ailurophobia!

  • MsDaisy

    I prefer Bolt to all the Jonas Brothers pimping that ABC does.

  • Anonymous

    Seinfeldvision & The Bee Movie

  • Eri

    I agree with TPK and Jay. The ABC promos are nothing compared to Twilight ad nauseum throughout the EW site. I enjoyed the Twilight series and will see the movie, but please–if we’re comparing overkill, well, poor little Bolt’s got nothing on you guys.

  • aughra

    AB-who? I can’t think of a single show I watch with them, so no Bolt, and no problem. I saw the previews for Bolt at Comic Con, so I am looking forward to it–though mostly for the sidekick. Bolt’s strictly the straight dog in the comedy duo!

  • Auds

    I’ve hardly noticed them, but I’ve hardly had the time to watch my favorite shows because I’m working three jobs to pay bills in this economy…

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