Ever since giant-screen IMAX technology launched in 1973, it has historically been associated with science museum nature films and midnight screenings of Blade Runner. But as we head toward the end of 2008, it’s starting to look like this might be the year IMAX finally breaks out as a viable option for everyday movie-going experiences. This year, we saw The Dark Knight: The IMAX Experience pull in a record $60 million, screening at almost 100 theaters across the country. What’s more, Madagascar 2 opens in IMAX this weekend, James Cameron’s Avatar is set to open in IMAX late next year, and both Michael Bay (Transformers) and Jon Favreau (Iron Man) have talked about shooting sequences using IMAX technology for their upcoming sequels. Still, with just 300 or so IMAX domes around the world, it’s hardly going to overshadow traditional movie theaters overnight. But yesterday, IMAX reported that Knight’s box office receipts significantly helped its bottom line, and even though the company will in all likelihood report a loss this year, it is also beefing up its operations and is on track to install 45 more digital systems by year’s end.
What about you, PopWatchers? Did you catch an IMAX movie this year or have plans to catch one soon? Log in your answers in our poll below, then let us know what you think of the gargantuan IMAX experience in the comments section.
PopWatch Poll
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If given the option, we always see a movie at the IMAX. It is worth a couple of extra dollars. Bigger seats, bigger screen, bigger sound. They even have better candy then AMC
I will see a movie in IMAX if given the choice as well. It costs the same since we just get the cheap tickets from costco and can use them on any movie, IMAX or regular.
oh my god! oh my god! oh my god!
I saw U23D in February at an IMAX theater. It was sooo good, the way it was filmed along with the 3d effects made you feel you were in the middle of a live U2 concert.
Also have seen Harry Potter movies and Superman Returns at IMAX. Highly recommend the experience.
I would love to see a movie (especially “The Dark Knight”) in an IMAX, but unfortunately my city doesn’t have one and it’s a long drive to city that does. *sigh* Maybe one day.
Oh ****. Hot off the press, Beyonce is close to landing the Wonder Woman role(!!!) She’s currently in talks with Marvel Comics and Warner Bros. I’m gasping…Sorry, I had to post this announcement somewhere to get EW’s attention. I’ll wait for EW to create a blog post on this so I can chime in further…
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