Leonardo DiCaprio's 'Don't vote' public service announcement

Here’s the celebrity register-to-vote PSA to end all celebrity register-to-vote PSAs. As PopWatch’s Simon Vozick-Levinson noted yesterday, it begins with a classic head fake, a minute and a half of stars telling you not to vote. Psych! No, really, you should vote because a) there are important issues to be decided during this election; b) it’s super-easy for even lazy Web surfers to register to vote, with voter registration information for your state just a couple clicks away at maps.google.com/vote; and c) because Leonardo DiCaprio, Tobey Maguire, will.i.am., Natalie Portman, and about two dozen other youngish stars (and token senior citizen Dustin Hoffman) say so.

I still don’t know whether celebrity endorsements of even such non-controversial nostrums as voter registration actually sway anybody’s actions, but at least this one is fun to watch, especially for Jonah Hill’s funny (and NSFW) comments, and because Sarah Silverman takes off her bra. Ah, the lengths to which even the rich and famous will go just to pimp democracy. It’s a beautiful thing.

More celebrity voter registration PSAs:
Stars urge voters to support the Peanuts characters for president
Craig Ferguson’s heartfelt, funny get-out-the-vote plea
Daughtry courts first-time voters via Foreigner cover tune


Comments (15 total) Add your comment
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  • PolicyFrog

    Not nearly as amusing as it thinks it is, terribly performed, and about three minutes too long. I’d expect something a little more compelling from the assembled talent.

  • ah

    I agree wholeheartedly with PolicyFrog. I am ok generally with celebrity endorsements, but this trend of getting 40 celebrities together to support a cause has got to stop. There have been a number of similar campaigns recently and it has gotten old. Not every issue should be treated like the 9/11 telethon.
    This spot was patronizing and unamusing for the 2 minutes I could stand on it. It is also lame.
    Oh, and I not only vote but work for the government. I care about this issue a lot.

  • Not a Jonah Hill Fan

    He is very overrated, and appeared too much. Though I loved Courteney’s “I had five friends.”

  • Darby

    Just have to say, how adorable is Dustin Hoffman?!

  • Laura

    I agree with ah and PolicyFrog – this spot was extremely patronizing and waaay too long. Also, from the way it was delivered by these people, it really came off more as a campaign ad for Obama rather than the non-partisan message that it should be. And yes, I too am a registered voter who cares about this issue.

  • Anonymous

    Thank goodness I can’t legally vote until after inauguration day! What’s the point of voting if you don’t feel you agree enough with ANY of the candidates, like I do?

  • vw

    I’m with Craig Ferguson on this one. You don’t vote because some star tells you to and tries to make it cool. You do it because it’s your duty. But no one knows what that is anymore. It’s even more lame because everyone knows who this crowd wants elected.

  • Lauren

    Clearly, if we are commenting on this, we care enough to have already registered and plan on voting. But this is clever and entertaining enough to possibly reach some of those who think a) that their vote doesnt count and b) that they dont know or care about the issues enough to do anything. I think its an admirable attempt to reach the stubborn.

  • Mai Ling

    I’d like to weigh in on the debate: everyone go check out the South Park “Vote or Die” episode. That pretty much sums up my take on the whole situation. Count me among those who agree with Craig Ferguson; celebrities are a little too in love with themselves on this one and it’s getting kind of old!

  • Matt

    It’s a slightly funny display, imo. But, it is a tad overdone. While it does look like an Obama ad halfway through it, that does seem to be the type of person who doesn’t vote regularly anyway (and those same people seem to be the Obama vote).
    Oh, and anon who asked what the point of voting is? If one chooses not to actually vote for a president, i’m fine with that. As long as you show up to the polls. There are alot of in-state issues on ballots that can impact everyone in the state directly. If anything, people should be showing up to vote just for those.
    Instead, people don’t. And then wonder why a legal marijuana law failed, or a gay marriage law passed…

  • Ben

    I hope young people will come away with the message not to vote. Not that I have to hope much since they have a 10 second attention span anyway.

  • mscisluv

    I actually found it amusing, especially Courtney Cox Arquette’s “I had five friends” line. But I don’t think that an ad like this would actually cause anyone to vote.

  • reda

    GOSH if only i was the right age to vote i would have done it could any of you tell me who did leonardo dicaprio voted for? ANYONE WHO DID NOT VOTE LIKE HIM IS A LOSERRRR!!!

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