Check out Stephen King's new ad for ESPN's 'SportsCenter'

Question: What do Chewbacca, Carrot Top and Stephen King all have in common?

In addition to never having been in Cliff Clavin’s kitchen, all three moonlight at ESPN headquarters in Bristol, Conn. At least that’s the concept behind the long-running “This is SportsCenter” ad campaign. Normally, the spots feature famous athletes or goofy mascots performing mundane office tasks, but the cable network has occasionally recruited celebs who don’t sweat for a living. Years back, Chewbacca and his interstellar mates helped the network go HD, and the inimitable Carrot Top once raised the bar for on-hair talent. (Check out both of those ads, embedded after the jump.)

In the network’s latest commercial (premiering Monday), EW’s own Uncle Stevie, an unabashed Boston Red Sox fan, ghostwrites the SportsCenter script for anchor John Anderson. Yankees fans who felt cursed this season might be intrigued to learn that their lineup was simply “possessed by the demon.” (I sniff a best-seller).

I’d love to hear more about King’s telekinetic ball players, but I’m more fascinated by the surreal possibility of catching him eating lunch in the Bristol cafeteria with Chewie and Carrot Top: A spook, a Wook, and a kook. What do you think of the new ad?

Comments (8 total) Add your comment
  • catherine

    Hilarious. Except I know Stephen King doesn’t use a manual typewriter, come on.

  • DZ

    Yet Stephen King working at ESPN is fine?

  • shasta

    The clip would’ve been funnier if you hadn’t explained the whole joke already. How about urging us to watch the clip first and for those who are stuck at work, they can skip ahead to the text? Just a thought. I heart Stephen King.

  • daisyj

    Man, I love those SportsCenter ads. I don’t even watch the show that much, at least not when the A’s suck as bad as they have this year, (Would it be too pathetic to mention that I actually Tivo’d the hour-long special they had on them a while back? It would? Okay, never mind.)

  • marleyinoc

    these ads are hilarious…

  • Tenna

    Hahaha! Sportscenter always has the best ads and the fact that this one has King in it makes it even better.

  • Martha

    Stephen King and Star Wars ads…awesome. Carrot Top ad…scary.

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