Brad Meltzer’s new, sure-to-best-sell novel, The Book of Lies, has inspired a, um, novel new video, or “trailer,” as the author is calling it. The coolly polished yet exciting video includes Joss Whedon, former EW writer A.J. Jacobs, and Lost’s Damon Lindelof and Brian K. Vaughn (the latter also author of the great comic book Y: The Last Man) — or "my brothers in nerd," as Meltzer told me.
Check out The Book of Lies trailer; more info after the jump.
Now then: So there’s a connection between the Biblical figure of Cainand Joel Siegel, co-creator of Superman, and it has to do with a murderweapon? If it didn’t seem so irreligious, I’d say… cool! Oh, heck; I’llsay it anyway. And how great is it that Meltzer got bestsellingatheist/political gadfly Christopher Hitchens to put his surly mug infront of The Book of Lies camera?
Meltzer, who has also written comic books, such as DC Comics’ Identity Crisis and Justice League of America,says he and his publisher created this trailer because, "I had seen somany book trailers which were exactly like every other book commercialyou see: scary-voice-guy tells you what it says on the back of thebook jacket. But none of those trailers ever invested you in thestory. Or the characters. And that’s what the best movie trailersdo. So I wrote what you see. Brandon Graham and Expanded Books didthe filming and production. I treated it like my own personalindependent film. The goal was to create the trailer for the greatestmovie that didn’t exist. And then, like any independent film, I calledin some friends. The goal was simple: we wanted to change how booksare sold (how’s that for presumptuous?)."
Let’s hear it for presumption. Would you buy a book with a trailer like this?
Comments (1-30) of 40 Add your comment
Brilliant…
I almost freaked when I saw the title: “didn’t I just read an excerpt for this book in the back of the latest Buffy Comic and there is already a movie?’ But this is good: it creates buzz and the excerpt had good pacing.
Sold! When’s it being released? BTW the trailer for Celebutantes worked for me as well (bought that book last winter – LOVED IT)
That was fantastic. I’m definitely curious.
Very clever; Whedon almost oversells it by becoming indignant but the piece is a definite motivator. As they publish there needs to be a feedback tool so they can scope out how much product was moved by viewing this trailer. Also, I’d think buying eyetime on ad screens both on the internet and at check-out venues would be a cheap but effective buy.
Kudos! Thought it was a film already! Love, love love the trailer. Who made it?
I am very intrigued by the whole idea of this book and the trailer is very cool. Makes me want to read it but also makes me hope they make it into a film! Whoever made this is awesome!
That’s brilliant! I probably wouldn’t be interested one way or the other in this book, but now I’m definitely intrigued.
Anything involving Joss makes my pants happy so when I saw this I was stoked. It’s very well made-great advertising approach.
This looks like it would be a great book. Adding it to my wishlist now!
A bad book review but I trust Mr. Whedon’s opinion on most things visual on the square screen. I’ll have to give it a read.
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