Jul 24 2008 10:00 AM ET

We could just be misinterpreting the 'racy' new 'Gossip Girl' ads

Gossipad_lMaybe Serena (Blake Lively) is just upset about something, and Dan’s just gently reassuring her: "I know, I know, it sucks that the homeless man touched your arm in the process of ripping off your shirt on the street, but we can just go buy you a new one at my fave thrift store." To which she sobs even harder. The longer I gaze at the ad, the more likely this scenario becomes. Try it.

But seriously, is The CW’s latest crop of GG ads that bad, or should the Parents Television Council relax?

Comments (32 total) Add your comment
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  • Jamie

    It’s that bad. And frankly worse….

  • Henning

    I’m not so much shocked by the ad campaign (racy images to sell a not-so-good show? Whoda thunk it?) as I am bothered this show gets to stay on basic cable while better shows like Friday Night Lights are relegated to some far off satellite station. That ain’t right.

  • JenCar

    The thing we have to remember is that it’s not only 16, 17, 18 year old kids who watch this, but 12, 13, 14 year old, very impressionable kids.
    So in one sense, I’m glad the ads are so racy. Maybe the younger kids parent’s will think twice about letting them watch.

  • JenCar

    The thing we have to remember is that it’s not only 16, 17, 18 year old kids who watch this, but 12, 13, 14 year old, very impressionable kids.
    So in one sense, I’m glad the ads are so racy. Maybe the younger kids parent’s will think twice about letting them watch.

  • JenCar

    The thing we have to remember is that it’s not only 16, 17, 18 year old kids who watch this, but 12, 13, 14 year old, very impressionable kids.
    So in one sense, I’m glad the ads are so racy. Maybe the younger kids parent’s will think twice about letting them watch.

  • NineDaves.com

    see i totally disagree. the new gossip girl ads are fantastic. the more you tell kids not to watch something, the more they’re going to want to watch it. when i was a kid, married with children was banned in my household. yet i would sneak it every chance i could. i didn’t even find it funny. i didn’t even find it interesting. i found it exciting because i was told i couldn’t watch it. so i applaud gossip girl for using that bad press into a positive thing. hopefully it’ll get them more viewership! i know i’ll be watching (but then again, i was watching anyway…)

  • Hannah

    That ad isn’t of Dan. It’s with the drug user that OD’ed.

  • Rose Tyler

    It’s a pretty genius ad campaign if ya ask me and besides isn’t it up to a kid’s parents if they watch it or not.

  • elly

    yeah, it’s great marketing – no question there. that still doesn’t make me excited about upping the ante on prime-time soft-core for kids.

  • Rachel K

    People need to stop wigging out. If you don’t like it, don’t watch it. If you don’t want your kids to watch it, ban it from the TV. Or, better yet, have a conversation with them about it and why it’s inappropriate. In the meantime, I’m pretty sure the first amendment will hold up.

  • Rasha

    That’s not nearly as bad as those OMFG ads. If I had kids, they’d hate me, because they would not be allowed to watch that show.

  • Nix

    The PTC should just give up. We can’t stop it. All your sons are gay for pay. All your daughters are whores. Everyone under 11 is in kiddie porn. EVERYBODY does drugs and sells them. It’s over. That behind us? That’s the slippery slope. Anyway in about 2 years we’ll reach Peak Oil and slip back to the stone age anyway. Yes, they’re disgusting; but there is no good to be done, because good does not exist anymore.

  • Snarf

    I think using the PTC’s rants in their advertising campaign is sheer genius. (And anything that makes the sexually frustrated prudes of the PTC heads explode is a fine by me)

  • Anna

    While I don’t support the PTC, at least they go after sex AND violence on TV with equal determination. That some watchdogs would rather see eviscerated corpses than a couple get it on always bugged me. As far as this campaign goes, I think it’s hilarious that they took negative reviews and turned it around. Very creative. I don’t have children myself, but I do have a 14-year-old cousin who watches the show. When I’ve chatted with her about it, she seems to find it fun but not that relevant to her own life. She doesn’t have designer clothing, she doesn’t take expensive vacations, and she and her friends don’t spend time plotting Cruel Intentions-like schemes. Please don’t underestimate the intelligence of all teenagers, a lot of them recognize this stuff as fantasy. However, for those who do take offense to these ads, you could use them as a springboard to discussions with your kids.

  • Jillian

    “However, for those who do take offense to these ads, you could use them as a springboard to discussions with your kids.” I’ve done this. I have a 13 and 15 year old, and just by asking what they like about shows or ads like this, I’ve gained a lot of insight into what they think about this stuff. Of course, they could be spoon feeding me what I want to hear *lol* but they’ve definitely kept out of trouble so far.

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