Actor who refuses to enter the public realm with a covered chest: It’s what’s for dinner. Matthew McConaughey is the new spokesman for the National Cattleman’s Beef Association! Of course he is — just marvel at the similarities between the rugged terrain of his pecs and a sizzling steak. (That image was actually the alternate movie poster for 2002′s Reign of Fire.) Listen to McConaughey’s drawling radio spot and enjoy a video montage of beef (McConaughey and otherwise), over at Defamer.
A specialty burger can’t be too far off. Optional pickles would represent one of the actor’s tatterred tees, drifting away from the burger on a sea of ketchup. Ohhhh yes. Put the McConaughey on the dollar menu!








Sorry, but I like.
I heard one of these spots the other day for the first time, and all I wanted to do was eat a big steak. Okay, actually, it made me want to smoke a big doobie, then eat a big steak.
Shouldn’t this have been under 100% cheese? Hot cheese, but cheese nevertheless.
mmmmmmm is beef for dinner?
pamela anderson must hate him.
There’s a beefcake joke somewhere, but I can’t quite come up with it…
Now I want some primerib…YUM!
Beef – it gives you tiny, T-Rex arms…
How appropriate since ole Mattie generally looks disgustingly greasy anyway.
Never has there been, nor will there ever be a finer piece of man meat than Matthew.
By promoting meat he is promoting: 1) Destruction of our planet (the industry contributes huge amounts to greenhouse gases) 2) Unhealthy eating habits 3)Cruel treatment of farm animals. Shame on him!