New 'Gossip Girl' promos: 'OMFG!' or 'Meh...'?

Let me tell you why I’m leaning toward the latter response to this teaser for the show’s post-strike return (below). I get that they’re trying to attract some new eyeballs with a little controversy here — it’s a buzz grab, right down to the oh-so-edgy inclusion of an obscenity-implying acronym. But what’s so provocative about this imagery, really? "Hey, America, our show has high-schoolers! Who have sex! With each other!" Way to push an envelope that was already pushed to death 18 years ago on 90210. The only thing that really makes this ad stand out is just how aggressively it objectifies the show’s stars. Don’t good soaps need some sort of character arcs for all those unrealistically perfect bodies to act out? I’m no prude when it comes to frank portrayals of sex on TV, but this feels more exploitative than ground-breaking. Doesn’t it?

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  • new yorker

    Yea, I’m with you Simon. More “meh” than “OMFG.” That being said, I’ll still watch it when it comes back.

  • eventgal

    That’s all old footage – nothing new. It also looks a little homemade, and not like an actual CW promo. Still completely excited for the new eps, though!

  • monica

    that wasn’t really a promo. most of those scenes were already aired. it seemed more like a raunchy psa for the viewers: don’t rush having sex. the only part that really seemed new was the grading of how dan did in bed. i guess there’ll be ego-destroying repercussions when the show returns.

  • Elizabeth

    Wonder what made the powers-that-be think that was the best route to take to promote the show coming back? Chalk me up for a “meh”.

  • canuck1975

    I’m on the meh side. Didn’t Josh do something similar with the OC? Still can’t wait for the return!

  • shine

    Is there something worse than “meh”? How ’bout lame.

  • Snarf

    Ugh. It’s the new “meh” only more disdainful.

  • Kami

    That promo just reminded me why I have not nor will I ever watch that show.

  • kelsey

    I see your “meh” and raise you a “bwa!”

  • Raven_Moon

    I’m going to go with meh. It was pretty stupid and I’m still not going to watch that show.

  • Kara

    I really hate this promo but I LOVE THE NEW PRINT AD of Blair/Chuck making out in limo with a big OMFG sign!!
    Truth is sex sells. People that already watch the show aren’t going to stop watching.
    Which episode had the largest rating increase for Gossip girl?? The one after Blair and Chuck had sex in the limo!!…Maybe if the ratings didn’t prove sex sells than networks would be less likely to use it..
    The funny thing is that sex don’t play that huge of a role in the show like the promo portraying but if it helps the ratings increase im so for it..
    If u want a real OMFG…look at the Serena/Nate print ad…now that’s RACY and going to be controversial!!!

  • Rose Tyler

    It’s only meh cause it’s old footage. I’m still totally excited for the return!

  • S

    Well, since I haven’t seen this apparently old footage, to me this is OMFG!

  • RayT

    I agree with a previous poster that the print add version of this campaign is great (specifically because anyone old enough to be offended by “OMFG” has no idea what “OMFG” means!) but this version is kind of silly and is going to mislead a lot of skin-seekers. The way they’ve spliced together every bed scene from the 13 aired episodes to make it look like a cross between a grainy internet sex tape and an after-hours pay cable show is just going to disappoint many new viewers who will find it an extremely safe (albeit wonderfully well-written) network show that’s more about social class (and clothes!) than bed-hopping.

  • Kara

    For all those offended by OMFG…it means Oh My Frakkin gosh or Oh my freakin gosh…enough said :)
    I ahve to say that the Dan/Serena promo is hilarious…
    Thsi show is well written..but truth is CW already tried all other types of promos to get the ratings to increase and it just didn’t attract new viewers. This definitely will…will some of them be disspaointed with the lack of sex scenes?? yup…but there probably alot more people that realize how AMAZING and ADDICTING this show is!!

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