Press Release of the Week: Pop open a can of 'Chinese Democracy'

Axlrose_lProps to Dr. Pepper for their snarky promise to give everyone in America a can of their soda if Axl Rose (pictured) finally releases Chinese Democracy sometime in 2008. (Well, everyone except former Guns n’ Roses guitarists Slash and Buckethead. Sorry, guys.) The Pepper people have even started a blog to encourage Axl to end the 17-year drought and get off the can, so to speak. In mock sympathy for Axl’s painstaking perfectionism, the Pepper press release proclaims,

"It took a little patience to perfect Dr Pepper’s special mix of 23 ingredients, which our fans have come to know and love," said Jaxie Alt, director of marketing for Dr Pepper. "So we completely understand and empathize with Axl’s quest for perfection — for something more than the average album."

Very clever stunt, since they’re all but guaranteed not to have to make good on the offer.

UPDATE: Axl responds!

addCredit(“Axl Rose: Jean Baptiste Lacroix/WireImage”)

Comments (12 total) Add your comment
  • Dave

    This is great. Bravo to Dr. Pepper for needling Axl and his endless promises to finally release this album. I was nine years-old the last time G&R released an album. David Archuleta was, like, one. My question is, are there enough die-hards left who will go out and buy it to justify its “long-awaited” release? I’ll probably check it out, since I’ve always enjoyed G&R, but I wonder how well it will be received (especially after all the hype) in today’s American Idol-ized music environment. Of course, it will inevitably NOT be released, so I guess I’ll have to shell out the cash if I want that Dr. Pepper…

  • mscisluv

    This is absolutely brilliant marketing. I don’t even like Dr. Pepper, but I would give it another try should they manage to persuade Axl to finally release this album. Love marketing execs with a sense of humor!

  • Ep Sato

    Pretty smart marketing ploy, and it gives publicity to Axl. Seriously, what’s wrong with that guy? He was the frontman for the best Rock and Roll band of its era, and then had this meltdown that has lasted nearly 20 years. I heard the Guns and Roses comeback tour was amazing, but didn’t get to find out for myself because it was canceled after like, two shows.
    Dr. Pepper’s always had a sort of rock and roll coolness (back in the early days of Mtv, they’d offer up a year supply of Dr. Pepper to weekly contest winners), so it’s fun to see they’re going back to those old school roots.
    For what it’s worth, I’ll buy that album once it’s released. It’ll either be one of the best records of all time or pure fodder. Either way, I want to know if the time, effort, band breakups and money were worth it.

  • Ryan

    Dr Pepper and Axl Rose. Two things I’m not interested in even if they’re giving it away.

  • dtt

    Axl just needs to quit playing “Duke Nukem Forever” long enough to finally release the album.

  • subzero

    One phone call could have saved him years of trouble… “Hey Slash, it’s Axl, hey man I’m sorry. Let’s hug it out.”

  • Chaddogg

    Greatest. Ad. Campaign. Ever.
    And I agree with their blog. Axl Rose is the greatest rock front man of all time. I’d pay $1000 for excellent tickets to see the original Guns ‘N Roses lineup in concert.

  • Jen

    I saw “Chinese Democracy” on sale in a music store in China. I should’ve bought it to see what was really on the disk.

  • Phil

    Though the marketing ploy is brilliant, this album is well past its prime. Let me put it in contemporary rock n roll terms for y’all. Think of the last charting Guns N Roses album, which I think was 1993/94? I am not a die hard fan, so please don’t crucify me if the year is off. NOW think of the material say, Prince was releasing around that time. That was right around the crazy symbol period, the limited edition “Black” album, the “Gold” experience, then the whole “Emancipation” phase, the one off deal with Arista, then the Greatest Hits discs, “Musicology” for Columbia, “3121″ and then last year’s “Planet Earth”. Yeah Prince might not have been the BEST comparison since his out-put is a direct opposite of Axl’s, but my reason for mentioning all those Prince discs. Yes he has released quite a few since the last GnR disc. Now unless you are a DIE hard Prince fan, try & name 3 songs off each of those releases. Do u think any 3 songs off “Chinese Democracy” will be equally as memorable?

  • Babs

    I like Dr Pepper, so this is the first time I care whether this album is ever released.

  • Anne

    In high school and college I was obsessed with GNR. Declared that it would be bigger than the Rolling Stones (OK, I missed the boat on that one). I love GNR. But GNR is not Axl only. GNR is Axl AND Slash AND Izzy,AND Duff. Since Addler cannot play since the drug induced stroke, bring back the drummer from the later albums. I really do not think I would buy the album (yes, I mean album, I purchased Appetite for Destruction on vinyl) if it was not the original GNR. Axl, make nice with Slash and the boys THEN make the album. And then, I will toast your success with a free Dr Pepper. Mixed with NightTrain to boot (I just vomited in my mouth).

  • Luis PJ

    So apprently this Chinese Democracy need cash

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