Those Charmin bears have been the bane of my existence for ages, wiping their backsides with abandon in plain view of the cameras, shaking their tailfeathers against trees like exotic dancers working the pole of a low-rent strip club. To make matters worse, Charmin has taken to using a deeply disturbing visual — the "sullied hand" graphic — to show their bathroom tissue is stronger and more absorbent than its leading competitors. "Best for bear bottoms?" Heinous!
Not to be outdone, competitor Cottonelle is running a new ad where a puppy roams the streets commenting on the dubious conditions of various human hind ends, while a voiceover declares "the world can be tough on bottoms." (Seriously?) The clip ends with said canine finding sweet relief on a beanbag, while a Cottonelle package appears on the right of the screen, showing the pooch’s pooper swathed in Cottonelle’s comforting T.P.
I know none of you are going to try to tell me you love these ads, so the better question is, which do you loathe more? Vote now!
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i stopped buying charmin because of those damn bears.
and my boyfriend and i were just talking last night about how that puppy (voiced by zach braff) has a serious butt obsession.
Omg, I am SO glad to see I’m not alone in hating both of these commercial’s creatures. Its a toss-up for me, luckily, with my dvr I almost never have to deal with commercials anymore anyways. But I think the puppy is more annoying. You know its bad when an animal lover like me wants to toss an innocent puppy under a bus because of a commercial.
I too quit buying Charmin because of the bears…the puppy is a cutie – it was better when it was just rolling rolls down the hall..but I guess they needed to keep up with Charmin. The bears running on the beach is the WORST.
I hate the puppy ads, but not anywhere near as much as those bears. They always remind me of the old joke about the bear and the rabbit doing a #2 in the woods next to each other. The Bear complains about getting dookie on his fur, so he asks the rabbit about the issue.
The rabbit replies “you know, the dookie’s never bothered me”, so the bear wipes his “bottom” with the rabbit.
So it’s either out of that joke or the old “Does a bear crap in the woods” saying that inspired these ads. Either way, I always think of bears taking a #2 when the ads come on. I guess TP is a difficult product to advertise for, but why a bear or a puppy?
For a cool TP ad, use J.lo as the spokesmodel. At least then the ads could be ironic or funny something to the tune of “When I shake my booty, I want to be sure it’s clean”
Those Charmin ads have been appalling me for years. They are almost everything that is wrong with advertising. The Cottonelle ad at least benefits from the cutey-pie puppy, and you have to be paying attention just a tiny bit harder to realize exactly what they are saying. They both make me go “ew” but Charmin makes me go “eeeewwwwwww…”
I think I agree with most of the posters so far. That puppy is pretty bad, but I change the channel when the Chramin bears come on. I think those commercials are some of the worst on tv.
Oops, “Charmin,” not “Chramin.” That’s what I get for trying to type while holding a baby who does not want to sit at the computer…
That Cottonelle ad makes me want to punch Zach Braff in the mouth even more than I already do. I’m not sure if that’s good or bad.
Both those commercials make me feel dirty.
Cottonelle
They’re both bad, but the puppy one is horrible. I feel like it’s only in the past few years that the TP ads have gotten so graphic. We all know what it’s for, we don’t need to be shown actual backsides to get it. I would be much more on board with a 30 second shot of the puppy just sitting there next to the logo, looking cute.
The Puppy is cute but the Cottenelle commercial is lame,not to mention that it’s a total rip off the PBS children’s show “Wishbone”. I don’t care for the Charmin commercial either, so I’d say that I don’t care for both.
Charmin. I get the reference but that doesn’t mean I want to see it played out literally on my television screen. The bears and the old commercial (for jeans? a diet product?) with the singing belly buttons are my most hated commercials of all time. I’ve actually had long discussions with my little brother and one of my best friends regarding how heinous and disturbing they both are.
Gee thanks, Even though it’s not on the commercial, I have the Charmin Ultra “Less is more” song stuck in my head. I can’t stand the Charmin bears…
Seriously? This is what you get paid for?
I’d go with the Charmin.
Everytime the Cottonelle one says “but you can do something kind for yours,” my sister and I yell “SIT ON A PUPPY!”
i hate all of toilet paper ads. especially the one that says “built with an extra layer of absorbency – to get the job done.” BAAAARF!
Ugh. The Charmin bears.
Hands down the Charmin bears are the worst!
Both are bad, but the puppy is cuter, so the bears are the worst. I never realized that the Puppy’s voice is Zach braff. weird
I love “Scrubs”, so I’m a fan of Zach Braff’s, but does anybody remember about three years ago when he was going to be the next indie movie auteur? Now he’s the voice of a puppy in an annoying toilet paper ad. Ooops.
Still, the Cottonelle beats the hideous Charmin ad if for no other reason than the unintentional hilarity of “the world can be tough on bottoms”.
I refuse to buy Charmin. The bears absolutely repulse me. Too bad no one’s squeezing the Charmin anymore.
Hate hate hate the Charmin bears. Especially when they run down the beach to ‘Hallelujah’. That’s just wrong. Also hate how it seems to be called ‘bath tissue’ these days. Get over yourselves. It’s toilet paper.
Agreed with the person who called for the return of Mr. Whipple. Squeezably soft is a good selling point and the ads were kind of cute.
But does the tp industry really need to advertise? Everyone needs TP. It seems the big deciding factor at the supermarket is “he one on sale” or the “cheapest”. So why not spend those ad dollars to send us coupons or free samples to prove how “good” the product is rather than barrage us with gross ads and unpopular bears?
Wishful thinking on my part…
I gotta go with Charmin. Those bears are atrocious.
I love to see a commercial demonstrating had to do the job with just one square as Sheryl Crow suggested.
HOW to do the job! (Darn those spell-checkers)
My God, is that Zach Braff voicing the puppy in the Cottonelle spot?
I have to go with Charmin.. it’s always been a bit disturbing to me when the bears look at the camera as they’re using the toliet paper. Also another creepy commercial.. the Airwick Freshmatic Ultra commercials. Especially the one with the elephant who’s husband is a centipead.. does anyone else find that disturbing?
To the pster right before me, I asked myself the very same thing. Yuck! Still, while I think the Charmin ads are worse, they get miniscule bonus points for using the bear in the woods analogy without spelling it out.