Last week, Yahoo announced that Britney Spears topped the portal’s 2007 list of its users’ top 10 search queries. Other individuals in the top 10: Paris Hilton (No. 3), Beyoncé (No. 5), Lindsay Lohan (No. 6), Fergie (No. 9), and Jessica Alba (No. 10). Which made me wonder: what would the list look like for EW.com’s search engine this year? According to our internal tracking, these were the 10 most popular searches this year on EW.com:
1. Lost (pictured)
2. Heroes
3. The Office
4. Stephen King
5. Sopranos
6. "Doc Jensen"
7. 24
8. Harry Potter
9. American Idol
10. The Hills
Britney doesn’t appear until No. 49.
What does this mean? First, that you guys really, really like Lost. (No. 6, of course, refers to EW.com essayist Jeff Jensen’s Lost-centric "Doc Jensen" columns.) Second, you really like TV, more than movies (only Harry Potter — and maybe, Stephen King — count in that direction) and more than music (only Idol qualifies there). Third, you’re much more interested in projects than in celebrities; the only real-life individuals in the top 10 are both EW columnists. Finally, you’re not much interested in gossip.
Tell us, who or what have you searched for this year on EW.com? What pop culture searches do you find yourself conducting most often, here or elsewhere?
Well, I’m guilty of searching for Lost, Jeff Jensen, and The Office. Anytime Jeff has a new article up about anything I’m inclined to read it.
It also reflects stuff that may not be intuitive and easy to find on your site.
As for me, I’ve been an EW subscriber for over 10 years (and not People, US, etc.) because of the quality of the writing, articles, and features. If I want gossip, I’ll go read Perez, but where else but EW can I get my geek on for some Dalton Ross????
I have to say, it made me sooo happy Lost topped the list!! I miss it so!
Other than Lost, I’ve searched Dalton Ross for the Glutton, and I know countless movies to just check out what you’ve said about them.
It’s not very shocking that this was the top 10. EW isn’t a gossip rag. As for my searches, I usually look up music/book reviews if I see something in the store and want to know if it’s worth checking out.
i usually check out Lost and Doc Jensen. When I get bored I look for book reviews. I hate the gossip bullcrap. I used to have a subscription to Premeier magazine, but when it went under they started sending me US weekly. I cancelled it immediately. I wanted to know more about movies, not Brit’s hoo-ha.
I think this list reflects people looking for TV recaps, which only appear online. I read my paper mag faithfully every week, so I rarely have to seach or reviews or articles that already appear there.
I definitely don’t read EW or EW.com for gossip. I’ve noticed you’re making the front of the mag a little more like US Weekly (with the “week in entertainment” feature); maybe your list of top searches will cause you to rethink that approach?
I search for Battlestar Galactica, The Office, and books I am interested in.
No joke, the only things I have searched for are Harry Potter, Stephen King, Lost, the Office and Doc Jensen. That’s half the list right there. Weird.
I search for TV recaps. The writers’ sarcasm is so much fun.
I don’t know if anyone at EW reads these, but can I point out that “Oscar” didn’t make the top ten? As much as I love EW, I grow tired of how it seems every other cover of the mag has some headline having to do with the Oscar awards.
I always have to search for The Glutton because it’s never on the homepage!
I like EW because it focuses on entertainment news, not celebrity “news.” I hate that E! News Daily has daily features about how many tacos Britney ordered at the drive through or where Lindsey was spotted drinking bottled water. I DO NOT CARE. I love entertainment news, trivia and pop culture in general and am happy the EW has not turned into a portal for gossip and trashy reporting. There’s a good mix of real news, reviews and fun stuff (pop watch), which is why I visit the site daily. Keep up the good work.
I’m a TV Watch junkie.
Am I the only one who hates the new ew homepage layout? Oh well, I hate every time they change the mag’s layout. I’ll get over it.