Uh, oh, PopWatchers! We’ve got an MP3 advertising battle brewing between Mcirosoft’s Zune and Apple’s iPod. If you remember (and I’m quite sure it’s still bouncing around in your head), Apple snatched up Feist’s "1, 2, 3, 4" for its iPod Nano campaign earlier this fall, which led to an indie-crossover that earned Leslie more digital downloads than she could count. As for Microsoft, the company has countered with its new Zune commercial featuring the indie earworm, "Lake Michigan," courtesy of Oakland foursome Rogue Wave. (EW’s Leah Greenblatt gave the band’s album, Asleep at Heaven’s Gate, a B review back in September.) I’m sure the commercial will rocket sales for Rogue, and since I already blogged about indie acts selling out partnering with corporate advertisers, I’ll spare you another rant.
So, I’ve embraced it, and now I want you to tell me: Who will garner more mainstream attention from their new turn on TV commercials? Will Rogue Wave surpass Feist’s newfound fame? Or does "1, 2, 3, 4" have too much catchier-than-thou attitude? Check out both commercials after the jump, then weigh in on our message board below!
Which company uses that “music is my boyfriend” song? That one is the one that wins. Whatever I hate this type of music anyways…
Sorry, the but Feist has the catchier song… Not to mention Apple having the better commercial. (Although the bass drum turning into a sun was pretty neat in the Zune ad)
i hate both of these they suck i agree with serah i love the one with music is my boyfriend 1234 sucks
ugh that zune ad is awful
the music is not good
sorry
apple wins again
Sorry LaRue but its more like Rogue Wave versus CCS’s “Music is My Hot Hot” for Ipod Touch as of current. I love both songs and they are very different. But my vote is The Roguesters cause Ive loved them for awile and they are genuises of beautiful yet simple melody. I love that the fantasy Zune add is only based on the word “heaven” in Lake Michigan and takes a trip into a crazy cute phone world. Ipod’s gets props for being so vibrant in all depts, though!
I love Feist, so Apple wins.
The Zune ad is pretty cool though.
The company that does the “music is my boyfriend” ads is Apple.. their iPod Touch commercials.
I love Feist, but being an Oakland kid, I have to give props to Rogue Wave for getting out there! Love the Rogue and the new album’s fantastic…
MyMusicIsWhereIwantYouToTouch. (OK?)
Seriously, why is this author still talking about the Feist Aple ad? They don’t even show that one anymore. The new ubiquitous Apple ipod ad is the one featuring Music is My Hot Hot Sex by CSS. So if I had to compare THAT commercial to the Zune commercial, hmm…..LOVE the Rogue Wave song, but have to give this one to Apple, because its just a better comercial. Real snappy and to the point, showing the features of the ipod very clearly. The Zune commercial is kind of too abstract to sell its product effectively.
Neither.
I prefer Mary J. Blige’s “Work That” iPod commercial which I saw for the first time tonight. So, Apple wins. LOL
Regardless of the songs picked, Zune sucks. Tried them both. Stick with the Ipod. Microsoft gets some of the profit, anyway.
I love My Zune. The ipod Sucks try something new.
As much as I love Feist, the Zune does have the better commercial..But in terms of better product, psh, Ipod all the way.
Oh Lord! I have two words for Microsoft: you’re trying too hard! Shoot, that was four… five if I separated you’re. OMG!, I need a life.