How much would you pay for the new Radiohead set?

Radiohead_lThere are a lot of reasons why Radiohead’s sudden announcement that In Rainbows, the band’s first album in four years, is coming out Oct. 10 is a smart business move. For one thing, giving fans just 10 days of notice may help foil pirates. For another, the multi-format, box-of-goodies approach (Billboard explains the details here) is a good way for a band with no label to make a big splash in the marketplace. But what will raise the most eyebrows is the museum-pricing of In Rainbows: that is, pay what you think it’s worth. Some will be tempted to pay nothing, of course, but many fans may choose to reward the band by paying something approaching a fair retail price.

Tell me, PopWatchers: how much would you pay? And would this work for a band with a less established and devoted following than Radiohead?


Comments (44 total) Add your comment
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  • Brian Z

    I don’t know how well it would work for other bands but it’s a great idea.
    For a Radiohead album, I’d pay a lot.

  • Henry Casey

    5 Bucks, the price of a street mix CD. Once I download it and love it, though, I’ll be buying the big ol’ set.

  • Lyn

    I’d pay full price retail. When I was in college, I would have paid $5.
    (In the words of Cake “How do you afford your rock and roll lifestyle?”)

  • maribel

    I’ll pay around 10-12 bucks (I’m broke right now or else I’d pay more). I love Radiohead so I want to give something back.

  • Matthew Lingo

    If I was rich, I would be tempted to pay some ridiculous sum, just to support this idea. As it is, I would pay somewhere between $5-10. I definitely wouldn’t stiff them, because this is a great idea that has the potential to revolutionize the music distribution business model. It’s great, because it offers an alternative to people are stuck between having to pay sometimes exorbitant prices for CDs and being able to get that music for free, easily. And it’s an excellent way for music to spread. If I had the opportunity, for example, to listen to an album by Liars for as little as a quarter, I would definitely be willing to do so. And who knows, maybe I become a big new Liars fan, and when their next one comes out I pay $8 for it. It’s an innovative way to reach out to music fans who have become alienated by expensive music, and I would love to see it become the norm in a few year’s time.

  • Matthew Lingo

    I am kind of disappointed though to read that in 2008 In Rainbows will be released in a more conventional fashion. If this online digital distribution thing doesn’t quite pan out and the actual retail CD is a huge hit, it could doom this experiment to the dark alleys of Steven Soderbergh’s Bubble release strategy.

  • Anu

    I’m paying full retail price because it is Radiohead and they are the best freaking band. Period. It’s a great idea from a groundbreaking band. It makes perfect sense. I don’t think many other bands could/would do this and expect to pull in any profits.

  • furry_tom

    I’ll probably download it and pay $10, but also buy the disc next year because of my fondness for liner notes.

  • Stephanie T.

    10 dollars but it has to be as good as The Bends. I never cared for Kid A.

  • Gringo

    i think it is a great idea allowing the buyer to choose the price. obviously, a lot are going to just take it for free, but i would hope one would be more inclined to pay a few bucks. it’s better than paying $20. hope this strategy works.

  • Kathleen

    Curse you, Radiohead. I love you, but jeez. I only have internet access at work. No downloads for me. So . . . I would have happily, joyously, rapturously paid 15-20$ for this long awaited treat. But now, I’ll pay nothing. And when the “real” edition comes out with all its bells and whistles for 40$, I probably won’t buy it then, either. Poo.

  • joosh

    I’ll just wait for the package. I like liner notes too much. As for less successful bands trying it, local acts do it all the time. Myspace anyone?

  • Robert

    I bought it – paid 5 pounds, with a .45 pound fee, so it came to around $11.13, based on current exchange rates. That’s about what I’d pay at iTunes for it, if it were available, so I’m cool.

  • Kate

    I’d probably pay about $10 for this. It’s what I generally pay for my used CDs now anyways, also comparable to the iTunes price.

  • Tara

    I contributed $5. Can hardly wait!

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