After a week of that confounded "1, 2, 3, 4" Feist song ringing in my head, I’ve got to say something. Read the full post.
Sep 14
2007
06:34 PM ET
'1, 2, 3, 4,' I can't take it anymore
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In the era of iPods, you have to think outside of the box to get attention.
Having your song in a commercial or having it playing during a popular TV show will actually get you more sales then having a video on MTV or radio play time.
The next realm will be having your song in a youtube/podcast. So any upcoming artist want to be in my clips, call me!
Hey!I actually like this song.Thanks for telling me who wrote though:)
“I’d Like to Teach the World to Sing In Perfect Harmony” – Coca Cola….
Remember that one? 1971 – the first time I recall a song placement like that in a TV ad. I heard about the first 10 bars and said “That’s going to be a number one if a band releases it as a song”. Sure enough, the New Seekers did it a few days later and #1 it was, at least in the UK.
This seems like a similar scenario – but the Coke song was a thousand times better.
Who cares where you discover a song — on the radio, on iTunes Music Store, a Jaguar commercial, your doctor’s waiting room, wherever — as long as you frakkin’ like it? Really — who gives a sh1t?
Oh, please! This from the blog that promotes Rhianna’s “Umbrella” as the summer song of 2007, one of the most annoying, gets stuck in your head until you want to stab a fork in your ear and dig it out songs ever? And “1-2-3-4″ is the song you’re soooooo tired of hearing? Give me a break.
The Popwatch Blog was actually where I originally heard the song. I bought her album “The Reminder” so I hear that song quite often and while I fear overexposure for a really good song, I still enjoy it every time I hear it. Feist is great and I’m happy that this little gem of an album is getting some recognition out there.
Hearing that Feist song over 2000 times this weekend ended that song for me. THAT is the problem. Just like the Moby record, which I promptly got rid of after hearing it EVERYWHERE. I know these artists have to make money somehow, but sometimes you need to preserve the relationship your fans have with your music. It would be one thing if she created a song specifically for the ad, but using one of her own, and having it get such repeated airplay is selling out in the worst way. Guaranteed, I will not buy any more of her albums.
As soon as the cutting edge of the Hipeoisie has passed through the cultural ether, a void is left behind with nothing to fill it but the loser Cooletariat who rush in. By then the Hipeoisie have moved on, always cutting deeper and deeper, because nothing the Cooletariat think is cool can be hip, not even what the Hipeoisie liked last week. Cutting is what being cutting edge is all about. And thus the engine of Crass Conflict moves on, to the delightful cha-ching of cash registers everywhere and the opening of sea lanes through Arctic ice. You eat what you are, and how you consume determines how you think. I know, that song is so five minutes ago, isn’t it?
biovoid
I’m so pop culturally naive – I think its great hearing “unknown” songs show up on TV. And they have to repeat the ads b/c I just barely catch on to the song after the fifth or so time
LOVE it
I’m sure I would have liked this song, had apple not chosen to buy enough airtime for it to play at least once every damn commercial break. Instead, if ever I decide against the purchase of a product as a result of its ad campaign, this will be that product. Whereas this song was nice at first, it just makes me want to hang myself from my showerhead now.
Am I the only one who now hears “Hello, Goodbye” by the beatles and thinks of that Target commercial of “good buy”… ARGGGGG!!!1 they are ruining beatles… and Stevie ray voughan.
i guess i only care about songs that mean something to me. i enjoy hearing new artists/songs….EG: Feist
Tired of the song? Turn your TV off!
Man, I would hate to associate good music with mp3 players. Audio equipment and music were never meant to be together.
This whole blog is a typical music-snob statement. Get over it. If you like a band, you won’t care about them getting a little more mainstream attention because, hello, it means more success. Quit trying to be indie and underground.
Maybe you should just turn off your damn TV altogether. Television is a 100% guaranteed waste of time. Read a book–with Feist playing as often or as little as you like on your iPod.