Snap judgment: Jennifer Lopez's 'Do It Well'

At this point in her career, Jennifer Lopez might be better labeled as "Classic Tryer/Dabbler" than "International Superstar." She keeps throwing varying types of career pasta at the wall — starring in movies, producing series like South Beach and Dancelife, releasing CDs in Spanish and English, guest judging on Idol — hoping something will turn out perfectly cooked and stick. She may not be the most talented gal in the room, but at least J.Lo works hard for her stardom, washes her hair before making public appearances, and doesn’t resort to flashing her hoo-hoo or endangering the lives of motorists to get publicity.

"Do It Well," the first single from her forthcoming CD, Brave, finds Lopez’s voice as tinny and feeble as ever, singing lyrics that may have sounded believable back in the early ’90s days of In Living Color, but now come off as a preposterous attempt to "keep it real." I find it hard to believe that at any point in the last decade, J.Lo has bashfully introduced herself and scribbled down her digits…for anyone. Maybe she couldn’t think of something that rhymed with "Have your people call my people"?

On the plus side, though, the production itself — from the urgent strings to the wah-chicka-wah‘s to that rapid-fire chorus — is hard to resist. The melody’s as easy as it is catchy (perfect as "Jenny From the Block" for inebriated karaoke), and the beat demands a sumptuous choreographical feast of a video. I kid you not, I just did the "Uh-oh, uh-oh, uh-oh, oh-no-no" at my desk while listening to "Do It Well." And also some mild krumping. Not only that, J.Lo winningly brings "do-si-do" back to the pop-culture lexicon, and subliminally brings to mind Kelly Clarkson’s "Since You Been Gone" by using "here’s the thing" as the opening words to the song’s verse. Is global domination imminent? You make the call, PopWatchers, while I fight the urge to blow 99 cents on a download.

Comments (45 total) Add your comment
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  • scott neumyer

    Surprisingly catchy and hypnotic. Hmmm…

  • Michael Berg

    Damn that J-Lo
    Just when I’d given up on her at last she hits me with this ridiculous, oh so catchy single.
    I wish I knew how to quit you…my 99 cents is already gone…

  • Stephen

    Catchy, but not memorable, like all her songs. I’ll listen to it for a little bit, then forget it. And whenever a song reminds me of a superior one in the past, in this case B’s ‘Crazy in Love,’ why settle for the inferior?

  • Sara

    Not that it’s an incredibly inventive phrase, but does anyone else feel like this song is just a ripoff of LL Cool J’s song “Doin It” ?
    The chorus to that is “doin it, and doin it and doin it well” …

  • Bobby Rowe

    Completely agree Slezak, her voice is just kinda there, although I’d say it is speech-like than her previous tracks (a good thing.) But the production is great, from the strings to the beat, and your description of the melody is dead on–easy. Lets Get Loud just got a friend in the “Only-J.Lo-Songs-I-Can-Listen-To-Without-Launching -Into-A-Tirade-About-People-Getting-Record-Deals-Becuase -They-Are-Already-Famous” Club

  • EM

    wow. that was 2 minutes of my life I’ll never get back. that was worse than JfromtheB.

  • GingerCat

    I like J.Lo a lot more now that she’s not in my face all the time like she was in the Bennifer days. But still, the time for world domination has passed. Her CDs and movies have been faring poorly of late, and I don’t see that changing.

  • Jenna

    My 13th month old just went nuts when I started the song! I guess babies will love dancing to it!

  • Stephen toSlezak

    FOR THE LOVE OF GOD, YOU OR WHITNEY PLEASE POST ABOUT SEACREST HOSTING THE EMMY’S!!!!!!!!!!

  • ericalina

    After hearing the beginning of this song, I was hoping this would turn out to be Mr. Cheeks’ “Lights Camera Action” instead of another crappy J. Lo “jam,” (though Mr. Cheeks undoubtedly stole the sample from someone to begin with).

  • Sally

    I like her, I’m a huge JLO fan and have seen almost every movie she’s been in. Yeh, she works hard for the money – as opposed to someone like Janet Jackson who sits around for 2-3 years and lives off her millions of dollars and then comes out with massive PR to promote a sh****y album. Jlo and Beyonce are the hardest working women in the business.

  • Sally

    Heard it – like it! You go girl.

  • Ceballos

    Gotta give J.Lo this…she usually surrounds (or hides) her “tinny and feeble voice” (which is actually the perfect description) with top-notch production.
    I loved me some “Get Right”, the lead single off of Rebirth.

  • Sassy

    That was just awful

  • Sassy

    That was just awful

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