Jul 13 2007 12:19 AM ET

On the scene: Ja Rule and Lil Wayne's video shoot

Categories: Music

Jarule_l_2The heavens parted. A torrential downpour pounded the Earth’s surface without mercy. And then, like a vision, he appeared: the one, the only Ja Rule. All kidding aside, there was something appropriate about the apocalyptic weather that surrounded my encounter with the Queens rapper last night. Ja hasn’t released an album in three long years, and many assumed that his career had been effectively terminated by his 2002-2003 dustup with a then-invincible 50 Cent. But anything can change given enough time: 50’s most recent singles have been commercial disappointments, and, meanwhile, Ja has crept back onto the radio with his furious new cut "Uh Oh," a collaboration with New Orleans’ Lil Wayne. Wayne and the resurgent Ja spent yesterday traveling around New York City, shooting the "Uh Oh" video; I met up with them on the Harlem block where they planned to wrap up the day’s filming.

The aforementioned thunderstorm delayed the shoot for a solid three hours, so I sought shelter in Ja’s warm, fragrant tour bus, where he was relaxing with longtime associate Irv Gotti and a few other pals. Ja was in high spirits, eager to talk about the "refreshing, brand new" vibe of his latest work. But he was also surprisingly willing to talk about the career setbacks he’s faced. His new album, due this September or October, is called The Mirror: "I was actually looking in the mirror and it hit me. I looked at myself and said, ‘Yo, Rule, this is your moment of truth.’ I gotta let [fans] know what it felt like — what Ja, the artist, the man, the father, the husband, was going through." And what was his vision for the "Uh Oh" video? "It’s going to look like organized confusion." Meaning…? (Note: I’m about 80% sure he didn’t mean Organized Konfusion, the acclaimed ’90s backpack rap duo, but no promises.) "It’s gonna be real intense," Ja explained, "a lot of light and camera tricks. Me and Weezy got a lot of energy when we’re in front of that camera."

Leaving the bus, I noticed that the hoodied guy strolling past mewas, in fact, Lil Wayne (a.k.a. Weezy F. Baby) himself; a sizablecrowd of passersby soon made the same realization and scrambled to whipout their camera phones. It wasn’t hard to understand their excitement.Wayne released his solo debut in 1999, the same year as Ja’s, so he’shardly a newcomer — but in the last year he’s been on an extraordinaryhot streak, releasing an enormous volume of uniformly stunningmaterial. Not for nothing, he is often dubbed today’s best rapper alive(by himself, myself, and many others). Turns out he’s a pretty dopelip-syncher, too: As soon as the tape started rolling, he beganflailing to the beat and acting out his lyrical similes like a playerin the world’s sickest game of "Charades."

Soon Ja ran out to join him. They made quite the dashing pair intheir matching all-black outfits, Wayne’s regal dreads next to Ja’ssmooth dome. Take after frenetic take, they mugged wildly under thefloodlights, alone or together, as various portions of "Uh Oh" blastedinto the night. In between they swigged liberally from theirthirst-quenching beverages of choice — a styrofoam cup of indeterminatecontents for Weezy, a bright-orange flagon of something called"Nutcracker Tropical Fruit Liqueur" for Ja. Gotti presided over thewhole scene, hunched near a live monitor and bellowing instructions("Stay static!" "Do that again!") at his stars. It was well after 10 p.m.by the time I made my exit, and I got the feeling that Ja and Wayneweren’t leaving the premises any time soon; hopefully whatever I missedwill turn up on YouTube before long.

So, PopWatchers, are you looking forward to seeing "Uh Oh" inaction? If you look closely, you might even see the blurred outline ofyour humble blogger in the corner of the frame! (Probably not, though.)Any other thoughts on Ja Rule’s career rebirth?

Comments (1-10) of 10 Add your comment

  • Jyoti

    I’m looking forward to him. I’ve always liked Jah Rule and I’m no fan of 50 so their dust up never mattered much to me other than when the mindless sheep population turned on Jah.
    Thanks for the recap of the video shoot, I look forward to seeing the video when it’s ready.

  • t3hdow

    Can’t say I’m a Ja Rule fan, though I thought his career was over after Hail Mary 2003 (Ja Rule Diss) was released. If only 50 Cent kept the momentum going after Get Rich or Die Trying…too bad the Massacre was a disappointment and many of his recent singles are just terrible. The fact that he’s harmonizing on many of those tracks also makes him a hypocrite, since he bashed Ja Rule for the exact same thing. Then in a case of what goes around comes around, the Game released 800 Bars and Running – and bashes 50 Cent the same way he slandered Ja Rule – one of the greatest rap diss tracks ever. Fortunately for Ja Rule, now’s the best time to make a comeback, since the rap/R&B genre’s hit depressing lows and 50’s popularity dropped tremendously since Get Rich or Die Trying. I’m not a fan of Ja Rule, but I’ll be open minded with his new singles. It can’t be any worse than the current dreck on the radio…

  • Seon

    I like Ja Rule 50 cents is an idiot

  • pledge

    The video looks like its gonna be real crazy. theres some great energy from this track and i think despite its generic subject matter, it shows there are still some people left who are willing to play around with new sound. props to RULE for stayin true. its murda in 07 again. uhhh ohhhhh…

  • Ja or no?

    Ja rules, but Wayne is far from lil’.

  • BC

    Lil Wayne a top lyricist? That’s one of the funniest things I’ve heard this week. He’s horrible.

  • t-fal

    I loved that Ja Rule handled the beef in an adult & professional manner. Unlike Big & Pac, nobody died as a result. I’ve always thought that both of their music sucked, but I do have some respect 4 Ja as a person

  • t-fal

    To BC: Weezy is the shiznit!!! I admit I’m biased, I’m from La & I spent entirely too much time listening to Cash Money back in the day.

  • Digga

    I’ve been a fan of both 50 and Ja since the inception of both their careers and I have to say that I was hoping Ja would regain some sales momentum with this album but with songs like this he hasn’t got a hope in hell. The song sounds about 7 years old, and sticking lil’wayne in the song is the final nail in the coffin as it’s like he’s saying “please I need hit, please lil’wayne fans buy this and make it a hit” (and Ja’s not the only one guilty of this strategy). Ja Rule is an under-rated song writer, and he needs to re-kindle these skills to differentiate himself if in the over-crowded hip-hop market place if he’s to stand any chance at all of making a successful comeback.

  • merzbow

    merzbow

Add your comment

The rules: Keep it clean, and stay on the subject - or we may delete your comment. If you see inappropriate language, e-mail us. An asterisk (*) indicates a required field.

When you click on the "Post Comment" button above to submit your comments, you are indicating your acceptance of and are agreeing to the Terms of Service. You can also read our Privacy Policy.
Advertisement
Powered by WordPress.com VIP