Let the record show that I am a huge Mariah Carey fan. At her 2003 Charmbracelet tour, she walked past my row and I cried for 30 seconds (stopping only after I saw the horrified glances from my friends). And last September, when I got an email notifying me that I had won front row seats to her The Adventures of Mimi tour, I tracked down the fan club publicist to make sure that it wasn’t a cruel joke. (It wasn’t — I was thisclose to Mimi as she hit high note after high note). So a part of me rejoiced when I learned that Mariah will be releasing her own fragrance — called M by Mariah Carey.
As someone who owns an "I heart MC" tank top , two Honey B. Fly t-shirts, an HBF camo hat, and a fan club membership card (really), I feel conflicted. And I must say, the packaging is adorable — a floral-shaped purple bottle with a butterfly on top. But for you, PopWatchers, I’ve dug deep — past my MC love — to pose this question: Do we really need another celebrity fragrance?
Among Mimi’s competitors in the perfumery are purported rival J.Lo, Sarah Jessica Parker, Beyonce, and Hilary Duff. Not to mention, her fragrance is fresh off the heels of Prince’s 3121. There’s no word yet on what her fragrance will smell like. (What is the scent of staying power?)
You buying, PopWatchers? I’m not one for bottled fame, and I haven’t worn perfume since Ralph by Ralph Lauren, but I just might have to have that cute bottle.
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Honestly, we dont need anymore celebrities, but I don’t see how that’s going to stop happening anytime soon. So what’s one more fragrance?
Wow, that’s quite an addiction. If you want Mariah’s smell, I could suggest saving your money and just going out to a field and scooping up some crap for free. I mean, anything MC puts out is crap so why not?
I think you oughta go old school and just get some of Debbie Gibson’s Electric Youth perfume. It probably smells the same as Mariah’s anyway.
Well, Bethonie, as the biggest Mimi fan on this EW site, I always support her, but I’ll have to stay on the sidelines as to how good her perfume is given that I’m a male, and a single one at that, lol. Then again, maybe I could send a bottle of it to my ex. As for you, Bethonie, ya gotta support her!
I wear Glo by J.Lo when I go out to the club. Nobody knows who’s wearing what when bodies are grinding together.
I think that as long as a fragrance smells good, it will sell. If the celeb connection gets someone to try it who would not normally, that’s just good marketing. Did you smell it?
its a gooorgeous bottle and it has a floral topnote with marshmallow and an amber musk base. now im usually against celebrity perfume, but i think mariah love defies all the standards one usually sets in terms of integrity. thats right, i saw the mariah tour and i paid 100$ to sit about 2 miles away. for 150$ i coulda been up in her face, but maybe now ill take the money i saved and SMELL JUST LIKE HER. also, who are we kidding? there is no way she wears this stuff. even if it smells awful, it would look great sitting on my dresser!
Mariah is awesome. Why don’t they make cologne for men? I can’t wait for her new album and movie. I have been a huge fan from the begining.
Perfume makes my eyes run so I had to stop wearing it. This is a beautiful picture of Mariah and yes, the girl can sing!
Flee, flee, Popwatchers! Run fast and far–the apocalypse is nigh!
M by Mariah??? how coincidental that Madonna’s clothing line for H&M was called M by Madonna… couldnt she come up with a more original title?? oh wait, cant expect originality from her… here’s hoping that the fragrance comes with instant craziness so you too can be a psycho just like mariah!!!
There is no way Mariah’s can ever hold a candle to Electric Youth perfume. I bought it for my mom just so I could secretly wear it myself!
I’m sure it will stink as much as she does
I tried to prevent my fingers from typing, but I lost. Hats, t-shirts, fan club, perfume…I am so scared for you. Next thing you know you’ll be packing your chaps into toddler shorts and handing out Popsicles to screaming preteens on semi-national TV. It’s like that ya’ll, indeed.
Her heyday is over. How could anyone still be such a big fan? No way would I shell out money for her probably overpriced perfume or her shows.
No matter what product she “creates” it will be over-produced and air brushed just like her…
I love that every few years there’s a new celeb scent on the market, yet you can still get Drakkar Noir with the same ease as in 1988.
What would make more sense is if well liked scents got celebrity endorsements that changed every few years. Like Wheaties.
Imagine, for example, that Estee Lauder’s Beautiful becomes known as the “Sofia Vegarra” scent. Once she gets too well known or disapears off the map they dump her for another starlet who then becomes the “beautiful” girl.
To me this is all a sad attempt to sell more perfume, and to be frank, the market already seems a little over saturated. On the other hand, I can already picture a lot of stockings stuffed with the scent of Mimi this X-mas.
And while I dig Mariah Carey’s first album and a few other of her tracks I gotta wonder if she’s still got that rabid of a fanbase these days.
Hmm – I was sure that celeb perfumes were bought strictly by girls sixteen and under…you know, the same genre that fell for Exclamation and/or Malibu Musk.
I love Mariah she can do whatever she wants. Sigh….
by the way, I think selling 6 million copies of The Emancipation of Mimi in the US alone represents a pretty rabid fan base….you don’t have to wonder about that.
screw the perfume, i want an album stat!!lol
Hahahahah EP Sato – the perfume market is oversaturated.
You kill me.
I don’t even want to think about a person over the age of 21 buying a celebrity scent. If you’re young, you should be silly and maleable and stoopid and a tool for advertisers to slap around.
But after that, please.
Marshmallow?
M by Mariah….LMAO she’s so unoriginal she had to bite off of Madonna’s clothing line for H and M (the highly successful M by Madonna) clothing line
I had NO IDEA that the world’s best scientists were able to find a smell to match “Mimi”…10-year-old-unrefrigerated-toxic-dump-eating-fish.
He** no we don’t need ANOTHER PERFUME BY ANOTHER CELEBRITY…they’re overdoing it! Besides, perfume is OUT and body mist is IN! And Bath and Bodyworks has a huge sale twice a year and that’s where most women end up going.
the idea that mariah is borrowing ideas from madonna is laughable. trust me, mariah has better things to do than copy anything that she does. madonna fans are working VERY hard these days to bring that over-the-hill “diva” (ha) into the middle of everything.
oh, and “highly successful?” how bout this for a factoid: kylie minogue’s clothing line is selling better in the uk than madonna’s. hmmm….
Um…for the record, the Charmbraclet tour was in 2003. Mariah didn’t tour in 2005.
seriously, a mariah perfume? she looks stinky and sweaty most of the time. who would want to smell like her? eeeewww