To Care or Not to Care: The Forbes Celebrity 100 list

Let’s see, once again, Forbes magazine’s annual Celebrity 100 power list is out, once again Oprah is the most powerful celeb in the universe, and once again, I’m not sure why I should care. There’s some amusement in noting which stars dropped off the list this year (sorry, J. Lo). And hours of fun can be spent pondering how the mysterious formula that Forbes uses to number-crunch a star’s earnings, media exposure, and other variables in order to determine the rankings results in some puzzling anomalies (Brad Pitt is No. 5 but Angelina Jolie is nine slots below him? David Letterman is at No. 17 while the higher-rated Leno is down at No. 26? The Desperate Housewives cast ranks above J.K. Rowling? Bon Jovi made the top 20?). But beyond that, what’s it all mean? Is there a deeper significance to be mined from this list, a lesson about what it takes to rise to the top of the showbiz ladder in 2007? Enlighten me, PopWatchers.


Comments (10 total) Add your comment
  • sam

    This list is ridiculous. I have always suspected that it is a summary of the people who have the hardest working public relations representatives and agents. It is so subjective that it is totally meaningless.

  • Floridaboy8703

    The only reason I care about this life. Is becuz each edition is black history in the making. Hello a female black woman reigning tall on the list year after year after year after year has to be black history month worthy lol. GO OPRAH!!!! booo @ the rest.

  • joe

    So if this stuff is fluff, then why does EW also do its own power list every year? We should ignore that too.

  • Brainiac

    I agree that this list is mostly hooey. The examples pointed out in the above article illustrate that well. However, I think they look at number of major magazine covers, web hits, major TV/radio talk show mentions, etc. But it’s really subjective and doesn’t mean much. Why not just list by earnings? That’s far more objective.

  • chippy

    That silly Tom Cruise should not be on any list that relates to even so-called power…the only thing powerful about him is his big,stupid,know-nothing mouth.

  • S

    Brad ranking above Angelina puzzles you? He has better box office returns, and doesn’t take every opportunity he can get to show disdain for the “commoners” who make his paycheck possible.

  • Heather

    That list is actually…well, bunk. There are some funky ratings, and there are oversights in categories (for reasons that anyone could guess at). For example, in the male athlete category, two Formula One drivers are listed. Monetarily and by popularity, they should be on the list. But there have been recent lists of motorsports drivers and their earnings, and really, there’s no excuse for Dale Earnhardt Jr. (who makes $20 million in endorsements alone, let alone winnings, which factors into economic worth for the Formula One drivers as well) or Jeff Gordon not being on that list. There were other athletes listed that I *know* Junior makes more money than in endorsements, and that’s just the athlete side.

  • GeeMoney

    I think that the list is interesting because I think most people are curious how much all of the stars make and how much they are all worth. We are a culture that is fascinated with money, wealth and power. So why not make a list? I think most people wonder who is the top dog in celebrity-ville anyway. Don’t you?

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