Trailer Blazer: 'No Reservations'

Quick quiz question: how many bad cooking puns can a team of enterprising Hollywood trailer-makers squeeze into a two-and-a-half-minute spot? Many. Many, many bad puns. It’s enough to make a girl want to stick her head in an oven.

Indeed, the trailer for the upcoming Catherine Zeta-Jones romantic comedy No Reservations(opening July 27) is a total flameout. Its treacly plot (wise totAbigail Breslin comes to live with her Hard-Edged Career Woman of anAunt, who, through parenthood, loosens up and falls in love with dishysous-chef Aaron Eckhart) is a remake of the 2001 German flick Mostly Martha.That’s all dandy ’til the end of the trailer, which features thegroan-inducers: "I wish there was a cookbook for life" and "It’s therecipes you create yourselves that are the best." Even the release dategets in on the punny action, with "Something’s cooking… this summer." (Watch the clip below, then click on the jump to read how this trailer’s kitchen-themed groaners made us boiling mad.)

The kicker tagline, perhaps, takes the cake: "Sometimes life isn’t made to order." Cringe! All right, everyone, let’s think for a minute. As we stew over the promo for No Reservations, give me your best of the worst movie taglines. Which ones which have inspired you to see a movie, and which doozies have, well, led you to vent in horror on PopWatch?


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  • Jael

    There’s a Dutch movie called The Lift about a killer elevator. I only watched ten minutes of it before my friends insisted I turn it off, but it is epicly bad. The box featured a drawing of a man with his head caught in the glowing elevator doors and the tagline, “Take the stairs! Take the stairs! FOR GOD’S SAKE, TAKE THE STAIRS!”

  • What’s the biggy?

    I find puns and stupid taglines just as annoying as the next guy, but I don’t wallow in it. This movie looks like an enjoyable light-hearted chic flick that will probably go over well.

  • Ceballos

    I thoroughly enjoy Aaron Eckhart, Catherine Zeta-Jones and Abigail Breslin, and I think the movie will probably be ok.
    Still, packing your trailer with so many cheesy puns is a recipe for disaster.

  • mykietown

    “Just Duet” -from the movie “Duets”…duet…do it…get it?

  • Allison

    I remember seeing the poster for American Pie way before the trailers hit. It was the one where the whole cast is behind the big Apple Pie in the middle and it said “There’s nothing like your first slice”. I knew I wanted to see the movie b/c I wanted to know what the hell they were talking about.

  • fredric

    When you think about it, most taglines are corny.

  • Ceballos

    As far as the taglines, I have two faves:
    “In space, no one can hear you scream…” – Alien…classic.
    “He’s the only kid ever to get into trouble before he was born.” – Back to the Future…this one seemed kinda weird to me. Then I thought about it, and that kinda IS what happens.

  • furry_tom

    I love bad horror movie taglines, like “Cabin Fever… Catch It!” or Pulse, “You are now Infected.” Ewwwwww.

  • Kate28

    There was a great tagline for The War of the Roses:
    “Every now and then, a movie comes along that makes you feel like falling in love all over again.
    This is not that movie.”
    Classic.

  • Kate28

    There was a great tagline for The War of the Roses:
    “Every now and then, a movie comes along that makes you feel like falling in love all over again.
    This is not that movie.”
    Classic.

  • David D

    My big question about this icky-looking movie, based on the credits card at the end is… MUSIC BY PHILIP GLASS??????? Huhhhhhh???

  • whol

    This is basically Raising Helen

  • Mike Tank

    From the poster for the 1999 David Spade dognapping rom-com “Lost & Found”, depicting a naked Dave holding a dog over his nether region while ogling the luminous Sophie Marceau: “One of these dogs must be Spade”. GET IT?! Made me want to kick a puppy everytime I saw it.

  • Bubbles

    The German original is probably not going to be toppped by this one. The German characters were much grumpier and grimmer, which made the romance a lot more fun. And what’s with using the soundtrack from Lemony Snickett for the trailer? I never remember movie taglines, as they are usually awful, but I did like Robin Williams’ trailer for the uneven movie Toys, which was him imitating a big action movie trailer down to the last drop while standing in a meadow.

  • CentreChick

    I don’t have a tagline, my only hope for this movie is that many more people will be encouraged to see the original one, Mostly Martha. I don’t speak German or have any special love for the country, but that film is excellent! If you can’t rent it, Netflix it!

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