Apr 16 2007 07:45 PM ET

Excuse me? Excedrin? What are you selling me?

So how about this new ad for Excedrin: Back and Body (apparently starring fitness model Rusty Joiner — and no I did not make up that name) with the opening line, "Let nothing stop you in the pursuit of your passion"? Apparently, this dude’s passion involves sprinting stony-faced (and shirtless) through an urban landscape, across the bridge and into the woodlands, and right through a scenic lake, his muscles glistening in the sunlight all the while. My passion? Well, suffice to say, it’s more along the lines of "stuff face with new variety of Gorgonzola purchased at Shop-Rite, pair with tasty German Riesling, settle in for evening of Dancing With the Stars/The Bachelor: Officer and a Gentleman." Which makes me pretty certain this product’s probably not for me. Waah-waaah.

Comments (1-10) of 10 Add your comment

  • furry_tom

    Who’s got time to put on a shirt when there’s running to be done?
    I’d like to see more of these commercials. How about one where he’s run to the artic circle and confronted by a polar bear that rears up on it’s hind legs to threaten him, but he bursts right through the polar bear without breaking stride.

  • furry_tom

    He’s running down a freeway, when all of the sudden, Forrest Gump comes running up beside him. When it becomes clear that Forrest is about to pass him, he elbows Forrest in the neck and leaves him choking and clutching his throat on the side of the road.
    Tagline: “Excedrin, we don’t take c**p from anyone.”

  • Gay Bri

    Oh, Michael…honey, don’t pretend you don’t know who Rusty Joiner is! Let me tell you, I don’t care what he’s selling…..I’m buying.

  • Ed2vii

    Michael, stop pretending you didn’t get “up” for the occasion!

  • Ed2vii

    Michael, stop pretending you didn’t get “up” for the occasion!

  • Lucia

    That’s nothing compared to the Dolph Lundgren workout video. The awesome hair is pristine as he warms up every part of his body, while also urging you in his odd accent to FEEL the stretch. The best part…is the soft-porn concentration on the glutes!

  • Silv

    I’m not ashamed to say I watched this commercial at least 10 times before I noticed what the ad was hawking. Rusty, it hurts so good.

  • Jenn

    If I were to take two of these tablets, would I start bulging with muscles?

  • Silv

    Lucia, thanks for the link – SOOOO appreciated!

  • Mozz

    I didn’t know who Rusty was until I googled him. Anyway, any person who jogs through highways, rocky mountain sides, and then runs right into a LAKE… deserves to be in pain. Hey Rusty, ever heard of jogging in a park!

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