It’s tough to be Jay-Z. He could be endorsing every product on the market, but he can choose only a couple hundred. His latest beneficiary? Cherry Coke. I have to say, thank God someone is finally paying attention to Cherry Coke! Crazy fact: Coca-Cola spent only $100,000 on the brand over six years and zero dollars on it last year. That is a serious effort to get people not to drink Cherry Coke, and I’m sorry Coca-Cola, but your plan did not work on me. I guzzle the stuff by the can.
Anyway, Jay-Z was involved in the logo redesign, which features magenta and a cityscape. An improvement on the misguided purple cans of yesteryear, but still kind of off. Are hot pink and giant cherries evidence of Jay-Z’s bringing "a sense of genuine hip-hop authenticity to the brand"? I rather prefer Belgium’s take; it’s reminiscent of those grunge-ified red-and-black American designs during the ’90s.
So, as long as he’s going to keep this up, what else can and should Jay-Z endorse, before 2020 rolls around and the former musician is the official CEO of Everything? Gary Susman weighs in: "I could see him doing, say, ChapStick: ‘I got 99 problems, but chapped lips ain’t one.’" Any cleaning product would work; all he’d have to do is tell viewers to "get that dirt off your shoulder." Or, alternatively, "Can I Get A… Swiffer Sweeper Wet Mopping Cloth?" What else?
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how ’bout Big Pimpin’ Pitted Prunes?
Purina “Rollin with the Big Dawgs” Puppy Chow?
For the record, Cherry Coke is sweet nectar from the gods!
Annie, don’t you think that a “get that dirt off your shoulder” line would be better suited for a dandruff shampoo ad campaign?
I loved the 90’s can design. The one with the jagged black lines? Memories.
Cherry Coke Zero is the best thing I have ever put in my mouth. Well, second best.
Cherry Coke Zero is the best thing I have ever put in my mouth.
Whatever happened to Vanilla Coke, anyway? Introduced to much fanfare, a clever ad campaign (Chazz Palmienteri, IIRC), and then… just sort of fizzled. It was great stuff, too—just the thing for a Cuba Libre.
Pop Rocks — “It’s a Pop Rocks life for us … ’stead kisses we get rocked”
“Hello, this is Jay-Z. Did you know that recent studies suggest that ladies is pimps, too? That’s why I, your boy, young HOV, recommends Dove Gentle Exfoliating Daily Facial Cleanser. It’s specially formulated to deep clean, moisturize, and reveal skin you can be Crazy in Love (feat. Beyonce) with. You may have 99 problems, but now, a lifeless, matted complexion won’t be one.”
“D to the izz-O. V to the izz-E.”
It’s nice to know I’m not the only Cherry Coke fanatic.
Jack Fear, I think most people disliked Vanilla Coke and it didn’t sell well. I, personally, could barely get the stuff down.
Brandon, I seriously just made a mess when I spit out my diet Coke while reading your post. I howled when I got to the “D to the izz-O. V to the izz-E.”.
HILARIOUS.
Cherry Coke could have saved money on advertising as it seems all they needed was a Popwatch discussion to get some new sales!! Cuz I now want to try Cherry Coke (and I’ve always stayed away from Coke with any flavour in it).
There is CHERRY COKE ZERO?!!!! Why hasn’t anyone told me!! We didn’t have cherry coke in Canada for years, but i love it!! I like vanilla, and wasn’t there a vanilla cherry mix or I am just dreaming? Both are so good, but cherry the bomb.
Now “Popwatch” is hawking soda???? I know it’s a snow day & possibly a goof off day, but endorsing soda? Oh that’s right, the article is about Jay-Z, but subtitled Cherry Coke Anthem. What’s tomorrow? EW’s favorite cookie? Enjoy the free Cherry Coke you’re sure to receive…sell outs
Mmm. Cherry Coke.