Snap judgment: Mika's 'Grace Kelly' video

Mika_l_1Say you’re a terrific new artist with a crazy-catchy single, but your eclectic sound almost guarantees you the "big in Europe" curse of Robbie Williams, Anastacia, and Scissor Sisters. You have a budget of roughly $11 to create a video that will take America by storm. What do you do? What. Do. You. Do? Let’s take a peek at Mika’s new clip for "Grace Kelly" (now streaming at AOL Music) and try to determine how (and how well) he’s dealt with this not altogether uncommon dilemma.

No money? No problem. Somebody at your label has a friend with a fabulous loft apartment (piano included), and she’s crazy about the idea of immortalizing her pad in video form. As for the lack of money for a choreographer, that can be easily disguised by having your dancers/friends hold industrial lighting fixtures.

You’re gonna have to give up the dream of getting Scarlett Johansson to costar in the clip (maybe on your next single, if this one takes off?), so for now, we’re gonna go with a couple of local kids. They’ll work for first dibs at the craft services table. And they’re cute. And anyway, that clip of dialogue in the song doesn’t sound like it’s the real Grace Kelly either, so who cares?

"Why don’t you like me? Why don’t you like me?" But Mika, we do like you!Your song is like a whole packet of Smarties — colorful and tart –and I’m not even mad at you for your ability to pull off skinny pantsin a variety of colors. Mildly annoyed, maybe, but let’s get back tothe video.

Put some chick in rags, have her do the Stevie Nicks twirl. Worksevery time. Other household items that look good on camera: Umbrellas!Vegetable platters! Old ladies! Now break out the bags of confetti andglitter — practically free at the dollar store — have your mates actthe fool, and hey, that’s a wrap! What do you think, PopWatchers? DidMika act like a Tim Gunn disciple and make it work, or is this thinghardly working?

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  • Gordo

    sweet song….totally love it

  • Mozz

    WOW!!!! I started hating, then was ambivalent about it, but by the caching, I was dancing all over my room. OKAY, I am heading to ITUNES right now… MUST HAVE GRACE KELLY.

  • Kristen

    WHEN WHEN WHEN is his album coming to the US??? I’ve bought the only two singles (boo) available on iTunes: Grace Kelly and Love Today. I heard Feb 5th, but suspect this is Europe’s launch date, as it’s a Monday and not a Tuesday. Somebody on here must know the US release date!!! And dates for a possibly tour? His music makes my soul happy…

  • Carlos

    Finally I know who sings this song!! I’ve been listening to it for weeks now,at a clothing store ( I won’t mention name). I just downloaded 4 more songs from the upcoming CD. I love his style.I don’t know why but his voice remind sometimes a little to Freddy Mercury, from Queen, i don’t know maybe not. Good music tho.

  • Jasper

    Hey Kristen me too! Shame on iTunes America. The UK version has more singles. He has a myspace page with some other songs, ‘Billy Brown’ is good too. I, too am interested in the US release date. I’ve heard the Freddy Mercury comparison before about him and I agree but he has his own style. He’s wacky fun!! Slezak was actually the one who turned me on to him in another blog.

  • Phil

    Mika’s debut cd drops on U.S. shores on Tuesday March 27th, sorry to be the one to have to tell y’all this. I think the song is catchy but the video is part of the appeal kinda like the Ok Go “Her We Go Again” song. The video was a hit but very few radio stations supported the song, and I see this video being a hit since its quirky, but the song really doesn’t hit on the current Top 40 radio niche. That doesn’t mean I don’t like “Grace Kelly”… I just think it’ll have a difficult time finding a home next to Diddy, Akon and Justin Timberlake on terrestrial radio. The song “Grace Kelly” is available on iTunes, it was released last week, but suspiciously was not listed on the New Releases section…go support Mika, if you want this song to be any kind of radio hit, its going to need digital sales to get the ball rolling…

  • brandonk

    I don’t really care what the video is, the song is so good it doesn’t matter!

  • Caitlin

    My sister found this song a week ago and i have been playing it nonstop since then. my roomate got really annoyed after i put it on loop and played it for nearly half an hour straight (or more).

  • Brett

    Well, to be honest I’m really not feeling this song. But it is so refreshing to hear someone reference Anastacia. She is such an AMAZING woman with an outrageous voice. Knowing that she hasn’t been able to make it big in the states just makes me plain ashamed to be American.

  • gzpzguy

    the song….musical perfection
    the video….stunningly infectious

  • Lora

    The song is growing on me, but he’s a lot more attractive in photographs than in video…

  • Hannastasia

    I love it! When I heard his song a few weeks ago (clued in by our very own PopWatch), I didn’t really care for it… it was okay, but a little zany for me.
    But the video totally sells me on it! Hee, it’s fun and crazy and catchy and I like it.
    Lora – I totally disagree, I think he’s gorgeous… even more in the video then in pictures. that hair! sigh…

  • KingLouieXVIII

    Slezak, WTF? How can you compare this guy to Robbie Williams? This Mika dude, is awful. His voice reminds of a cat being choked to death. UGH! And the video….uh, no.

  • mells

    I think he sounds like Queen frontman, Freddie Mercury. Maybe it’s just me, but I really like this guy/song.

  • BB

    The Freddy Mercury comparison is on purpose. He actually says in the lyrics “Then I tried a little Freddy”. BTW this song has been played alot on channel 29 on XM U-POP

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