Jimi Hendrix, energy drink pitchman

Jimi_l‘Scuse me while I kiss this guy, PopWatchers — and while I refrain from offering too much commentary on this here following item. You know, I don’t want to risk insulting the dead. Especially since, it appears, somebody else may have already gone and done that.

I’m talking, of course, about this kinda disturbing story about an L.A.-area company that’s putting out a Jimi Hendrix-themed energy drink called The Liquid Experience. (Hey, Joe, where you goin’ with that Red Bull in your hand?) Yes, that’s right: A beverage named for the same rock god who died in legendary fashion back in 1970, supposedly choking on his own vomit after downing red wine and pills.

To be fair, the folks at Beverage Concepts say they’re going to donate some proceeds from the sale of the Liquid Experience to charity. And this isn’t the first novelty to honor Hendrix; other items on the market include Jimi baby clothes and Jimi Christmas ornaments.

But, man, what’s next? Jim Croce model airplanes? John Lennon cap guns? Maybe the Liquid Experience will help wash this bad taste out of my mouth.

addCredit(“Jimi Hendrix: Jorgen Angel / Retna”)

Comments (15 total) Add your comment
  • Nancy Walker

    This is silly and insulting. The man-although musically brilliant, was no role-model. Even donating some of the money to charity does not make it appealing. This is just another money making scheme.

  • Tommy G.

    “Let me stand next to your fire-water”.
    Nah. It just doesn’t seem like a good marketing fit to me.

  • Stephanie

    Fire Water? I would have reworked Purple Haze. At least that sounds advertising friendly like Red Bull.

  • EP Sato

    Mama Cass’s Ham Sandwiches instantly came to mind.

  • Lucas

    The ham sandwich is an urban myth, and Jimi Hendrix most likely died from misreading the label on the German sleeping pills he had been subscribed. Furthermore, Hendrix would have lived if the ambulance operators had turned his head to the side so he wouldn’t aspirate vomit. He regularly gets lumped in with the OD crowd, but the shoe doesn’t fit.

  • Ned

    Memo to Josh Rich: The line from “Purple Haze” is “‘scuse me while I KISS THE SKY,” not “kiss this guy.” No offense, but quoting that erroneous version of that lyric displays real pop music ignorance. (The correct version is even the name of a popular book about Hendrix, for God’s sake.) Please go back to entertainment journalism school for a few years before writing any more of these items.

  • Stephanie

    Lucas you are right.
    I think that Cass’es coronary report said that it was cardiac atrophy not a ham sandwich.
    However even if the German EMS did what they were supposed to do in that situation, he was still a junkie. He was killing himself slowly or do I need to remind you what happened to the lead singer of Thin Lizzy?

  • Stephanie

    Uhm Josh, do you also believe that the line from Bad Moon Rising by C.C.R is “There’s a bathroom on the right” rather than the actual line “There’s a bad moon on the rise”?
    “Stop the cat box!” lol.

  • EP Sato

    I know the ham sandwich is an urban legend, the point was to highlight explotive dead celeb products, like the Kurt Cobain shotgun or the James Dean Limited Edition Porsche.

  • The Editors

    A note to the sarcasm-impaired: Josh was kidding. Of course he knows the real lyric is “… while I kiss the sky,” and that the Clash song is “Rock the Casbah.” But he’s still just as confused as you are about what Steve Miller means by “the pompatus of love.”

  • EP Sato

    Editors: Steve Miller calls himself a toker in that same song. Clearly some of these lyrics were written after he paid a visit to Howard the Duck’s nemesis “Dr. Bong”.
    Incidentally, “Scuse me while I kiss this guy” is a book written all about frequently mistaken song lyrics.
    Like in Corey’s “Sunglasses at night” I thought he sang “Took my soufle for a guy who can’t have more. I don’t believe it”. and my uncle (English speaking impaired) thought “(eye) of the tiger” was ‘Topitano’…silly song lyrics

  • Dave

    You guys really thought Josh didn’t know the correct lyric? I’m not sure if you were trying to be funny, but your angry responses were. Thanks for the laugh, “sarcasm-impaired!”

  • dap

    Ever since the Hendrix family got control of Jimi’s estate a few years ago they’ve been shilling everything with his name on it. I’ll admit I enjoyed the incense burner: http://www.authentichendrix.com/pgi-ProductSpec?235-709-008

  • whmbiv rtwyfvm

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  • whmbiv rtwyfvm

    tvlxi clmovpzu wpgiv gtipn xlav ycobvnegt srquie

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