Jan 17 2007 02:15 PM ET

Meet Kevin Federline, insurance salesman

Kfed_lWith rumors of a possible $15 million settlement from Britney still hanging in the Marlboro-scented air, Kevin Federline isn’t wasting any time earning his own cash. As his reps confirm for EW.com, based on a dribble of gossip from Page Six over the weekend, Fed-Ex will be appearing in a Super Bowl commercial — though not for the expected shipping company from which he takes his post-Spears nickname. Instead, he’s got Nationwide Insurance on his side, and will no doubt be poking some good-natured fun at his somewhat tarnished reputation as a recording artist.

As BritBrit continues her downward spiral of pantyless partying and "spa" retreats, will Kevin emerge as the classier of the pair? If he can manage to make light of himself gracefully, a la George Hamilton, Little Richard, fellow Nationwide pitchman MC Hammer, and other pop culture goofballs who’ve managed to amuse us in recent ads, we’re thinking… maybe, just maybe. But that still doesn’t mean "Popozao" is forgiven, dude.

Comments (1-11) of 11 Add your comment

  • Stephanie

    K Fed on marriage:
    “Your babies might be insured, not your marriage!”

  • Howard

    As far as sponsors go, if you lift up the bottom of the barrel, this is what you find. I have a quarter for you guys to call anyone that still cares about K-Fed (who isn’t related, of course).

  • Ep Sato

    So wait, this means he’s going to interpret someone else’s words like Mini Me did? Wow, that IS just one step away from the Surreal Life.
    But yeah, the red eyed stoner/sperm donor/white rapper does seem to have taken the “high” road (pun not um, originally intended), letting us know that Britney is genuinely trashy and that it wasn’t her affiliation with Fedex that made her go the wrong way, it’s just that she’s “country”…

  • kel

    “Life comes at you fast” is Nationwide’s tagline, which would make perfect sense for K-Fed, who got dumped via text message (right?).

  • Denise

    Could it be, in light of recent public behavior/career choices, that Federline is actualy the smarter/classier half of the couple? This does not bode well for Britney!

  • nathan

    I was excited there for a minute, I thought the Iraqi government had gotten hold of K-Fed, and were planning a halftime necktie party.

  • Stephanie

    Kel made an excellent point. Good 4 you. “Life Comes At You Fast” pretty much sums up his rap career, lack there of.
    I just like the Peter Graves commerical. I stil see him as the Airplane pilot. Too funny.

  • Ceballos

    I thought we weren’t going to talk about this fool anymore at Popwatch. Besides people like George Hamilton, Peter Graves, Little Richard and other “pop culture goofballs” make for funny commercials because they KNOW they’re kinda goofy. Has K-Fed EVER displayed any hint of charisma or self-awareness. (And NO…him stating “I’m the most hated man in America” doesn’t count…that’s just stating fact.

  • christa

    i think thatkevin is so sexy!!!!!!!!!!!!!i love you kevin!!!!!!!!one crazy fan from greece

  • InsuranceRelease.com

    He’s still rockin’
    http://www.insurancerelease.com

  • Sacebraibra

    Great work.

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