Comments on: Are musicians selling themselves short?

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By: Pete Formaz

Pete Formaz — Wed, 14 Feb 2007 21:16:02 +0000

The Diamond Industry has a commercial out with a female singing, “What are you doing with the rest of your life?” Who is the artist, and where can I buy (as in purchase) her music?

By: D-Rosa

D-Rosa — Fri, 05 Jan 2007 15:36:01 +0000

The whole music in commercials thing used to be cool–back when advertisers used a little-known (or unknown) gem that really illustrated the product or contributed to the mood of the ad, but now it’s shameless. However, I have to agree that VH1 and MTV have forsaken music almost entirely, so it’s hard to get new artists out there. My biggest problem is with context: sometimes the song really doesn’t fit what the advertisers had in mind; for example, Tommy Hilfiger using Creedence’s very anti-war “Fortunate Son” for an “all-American” jeans ad. Just because the song said, “some folks are born to wave the flag…” Apparently, somebody in marketing didn’t listen to the rest of the words, which really aren’t what they had in mind. And using the Cure’s “Photograph” in a digital printer ad? I always thought the person he was singing about was dead or the relationship had broken up and all that was left were the pictures. Damn, makes me wanna rush out and buy stuff.

By: Phil

Phil — Fri, 05 Jan 2007 00:34:23 +0000

This trend is not going away anytime soon. Its sad in some senses, but its undeniable that in order to ensure ratings in television series, and as well as driving audiences back to theaters, more and more studios are hiring tastemakers, who have a keen ear for whats hot or will be hot, rather than just hiring you’re typical Music consultant.
When Grey’s Anatomy first featured The Fray’s “How To Save a Life” last spring, Epic was still in the process of breaking “Cable Car” with actual support from Vh1, but little to no airplay on Mtv, if at all. HOWEVER, this was not the first licensing deal of “How To Save a Life”, that honor goes to HBO for their commercials featuring the track in its near entirety over a montage of their own original hit series which included The Sopranos and Big Love. Coincidentially, The Fray’s single, rocketed up the iTunes chart, and subsequentially, the Billboard charts, where “How To Save a Life” has been entrenched in both top 10s ever since. The album has also been a consistent best seller on the Billboard 200. Now, in this day in age, when breaking new artists, espeically with the minimal number of alternative stations in the country, do you think anyone at Sony and Epic are complaining?! HELL NO. They’re just wondering when and where to license the Fray’s follow-up single, “Look After You”, which is set to be released in 2 weeks! I mean in many cases, it is over saturation in many cases, but in this one I would think its really genius and pure luck.

By: Izright

Izright — Thu, 04 Jan 2007 23:13:37 +0000

What is sad is the way the young kids are interpreting songs..my young niece doesn’t even realize songs in commercials are original songs from an artist/group. She hums along to the song and thinks the song is really about Tide or Chevy or whatever the ad is selling. The advertisers are winning, but the artist loses in the end as their music becomes known only as “that song in the _____ commercial” to these kids!

By: dma69

dma69 — Thu, 04 Jan 2007 21:47:54 +0000

If the industry would stop shoving their idea of music stars down out throat (blonde, dumb, talentless) and and gave more attention to music with actual talent, music wouldn’t be in dire staits and outlets like Tower wouldn’t close.
As for Jewel, I was never a fan of hers and she did sell her soul when she tried to be Britney and sell some stupid razors.

By: rc

rc — Thu, 04 Jan 2007 21:39:14 +0000

You’re right, angela – I was waiting for someone to point this fact out. I seem to have a hard time feeling bad for someone who not only went down the pop princess route to try to make a few $$, but also featured her first single released in several years on a razor ad. Call me insensitive…

By: angela

angela — Thu, 04 Jan 2007 20:56:48 +0000

Hey I like Jewel, but didn’t she sell herself out as well, with that ‘Intuition’ razor commercial?

By: angela

angela — Thu, 04 Jan 2007 20:56:46 +0000

Hey I like Jewel, but didn’t she sell herself out as well, with that ‘Intuition’ razor commercial?