Ready for another slab of Meat Loaf?

163952__meatloaf_l_1Was anyone really yearning for a third installment of Meat Loaf’s Bat Out of Hell? (Maybe, since the first two sold 50 million copies.) Mr. Loaf has officially announced the details of the upcoming Bat Out of Hell III: The Monster Is Loose (due in stores, aptly enough, this Halloween). News comes the same day as the convenient announcement that Mr. Loaf and Jim Steinman (the composer behind Mr. Loaf’s mini-rock operas) have settled a longstanding lawsuit over who owns the Bat Out of Hell trademark.

Now, I have fond memories of that first Bat-disc, released almost 30 years ago, but I’m afraid this new one can’t help but disappoint. Not just because it’s likely to be rooted in rock clich├ęs that had whiskers on them even then, but because I’m not 16 anymore, which is about the age where most of us outgrow these teensploitation tropes — most of us, that is, except for Meat Loaf and Steinman, whose utter, unironic seriousness about this project is evident in this unintentionally hilarious promo clip.

Several EW staffers (not including me) attended a listening party for the album last night at a New York club where the temperature was fittlingly hellish because the air conditioning was out. I’m told that the Spinal Tap-esque event was as straight-faced as the promo clip, with Mr. Loaf deigning to answer just one question from the press about the project. Having interviewed Meat Loaf myself a few times, I can just imagine it; he was similarly humorless when promoting Bat Out of Hell II: Back Into Hell half a lifetime ago, insisting that he approached each song as a serious thespian playing a character. (Mind you, this is the same serious thespian who told me, regarding his work in Fight Club, that he was worried he’d be the victim of a Hitchcockian bird attack because the drooping man-breasts he sported for the film were made of dozens of pounds of birdseed.)

So if Marvin Lee Aday continues in this somber, gravely self-important vein over the next few months of promoting this saga (including a concert at London’s Royal Albert Hall where he’ll perform all three Bat-cycles), let’s hope someone is there to remind him of one simple truth: Dude, your name is Meat Loaf.

addCredit(“Meatloaf: Jason Kempin/FilmMagic.com”)


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Comments (12 total) Add your comment
  • *****

    I happen to think that anyone at all involved with either the RHPS movie or the original production can do whatever the hell they want.

  • Lora

    OMG! that promo clip was awesome! What would I do without the popwatch blog to get me through the day?

  • mike

    I’ll give it a listen if only for the Steinman tracks. The guy who wrote Paradise By the Dashboard Light gets a lifetime pass. I don’t think they will get a #1 hit out of todays market.

  • Jill

    What kind of moronic dufus record exec allows critics to preview a new album (yes, I’m that old) in this heat wave without ac? I hope at the very last they were liberal in handing out the frozen drinks…

  • bridget

    Meat Loaf is one of my secret guilty pleasures. I own and love both his albums. And even though he was terrbile on Idol, I still rooted for him!

  • Steve From Yellowstone

    BOTH his albums? Jeezus, the fat man has at least a dozen albums!

  • EP Sato

    I like Meatloaf as an actor more than as a singer. He rocked in Fightclub, and his role in the Rocky Horror Picture Show is just classic! No wonder that movie launched so many careers.
    Hot patootie bless my soul! Sex drugs and rock and roll! Crap. I’ve got old Meatloaf on the brain now. THANKS SUSMAN;)

  • Stephanie Travitsky

    I don’t think that Jim Steinman is in this one, as I understand those guys are duking it out in court for the name rights to “Bat Out of Hell” .

  • EP Sato

    Hey ****, see you at the next midnight screening! I’ll be dressed as Brad, since most people call me what they call him.
    My fave audience participation bit:
    Frank: But mAYBBEEEE THE WAY is not the cure
    Audience: What about the Simpsons?
    Frank: But not the Symptom.

  • Joe C

    I’ve always liked over the top acts like Meatloaf, so bring on BOH 3! ‘You took the words right out of my mouth….’

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