'Superman Returns' will include a 3-D release

Get ready for Superman and the Marketing Scheme from the Third Dimension!

If you love the Man of Steel, but wish he would fly right at your face more often, then, boy oh boy, do Warner and IMAX have a treat for you. On June 30, the $300 million Superman Returns will be released both conventionally and in IMAX 3-D, glasses and all. Only three or four of the movie’s action sequences will be converted, in what amounts to a test of IMAX’s new conversion technology, which transforms conventionally shot footage into 3-D. Director Bryan Singer is devising visual cues, so IMAX theatergoers will know when to slap on their glasses. Naturally, they’re not telling you in advance what the converted sequences will be. But… won’t a visual cue to put on 3-D glasses be a) distracting and b) anticlimactic? When something surprising is about to happen on a movie screen, I don’t want to be told in advance. I want to be, y’know, surprised.

But I’m just being negative, as is my habit. Enjoy the supersized spectacle, Superfans. But jeez, Supes: The tight red briefs weren’t flattering enough? Someone isn’t super-secure…

Comments (9 total) Add your comment
  • brandonk

    Yeah, I wouldn’t bother. When “Medium” did the 3D episode, I was really disappointed. They also did something where they warned people when to put on their glasses. It was an interesting expirement, but it didn’t work. Of course, IMAX might do a better job of it, but I’d rather the whole movie be 3D, in that case.

  • Rahul

    Wait a second. $300 million?! Are you freaking kidding me?

  • guy

    OMG $300 million did not know that…..
    Cant wait to see the buldge….

  • Tim L

    Exactly what I was thinking Scott…nobody needs to see that crotch that big! No one.

  • Ep Sato

    Woo Hoo! The last 3-d movie I saw in a theater was some piece of crap Nightmare on Elmstreet sequel. Before that it was Michael Jackson as captain EO (that was 3-d right?), and before that it was some god awful sci fi movie that featured Molly Ringwald. On the real, this was all like, 20 years ago. Are we about to see a 3-d revival? Or a gimmick?
    I hope revival!

  • J.

    $300 Million? That was the cost of all three LORD OF THE RINGS movies. I hope they haven’t run over budget or anything ;) Still, I’ve got see what you get for that kind of money these days.

  • Chris McVetta

    Well, at least unlike Frank Miller’s “All-Star Batman and Robin” …it will probably be released on time, as promised.
    Holy Super Egos, Batman!!!
    Hey, maybe if Time-Warner gobbles ME up, I’ll think differently. But until then…
    Hopefully it won’t have six PAINFULLY LONG minutes (or six equally painful pages) devoted to The 3-D Black Canary bartending at a local hole-in-the-wall bar as she waxes philosophical about The Caped Crusader.
    But I’m sure, like Andy Kaufman, Frank Miller is just a “misundertood genius.” Yeah, sure – and so am I.
    At least my off-kilter comments are …PUNCTUAL.
    Kids, let this be a lesson to you: Blue Moon beer and random rant postings simply don’t mix!
    But, hey, at least my messed-up “artistic” ramblings …have a point.
    Um, what was the original question again…???

  • Anne – Superman Lover

    The studio has been hyping that Brandon Routh’s “package” is so large that they’ve had to tone down the still photos of him for publicity shots. Think his package is the part that they’ll make 3D in the movie??

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