David Letterman's Rupert billboard is affecting my diet

141212__rupert_lAs I write these words, dear readers, my stomach growls. It growls because it is bidden, and it is bidden by Rupert. Giant Rupert. Right outside my window.

You know Rupe — deli owner, Late Show with David Letterman neighbor, skit star, and frequent irony-avatar. Well, unbeknownst to me (I’ve been using my Letterman time to watch Samurai Champloo-or-equivalent on Cartoon Network), Dave gave Rupert a present: a billboard right outside my building, aping a Rod Stewart ad that had previously occupied the same spot for a long time. Such a long time, in fact, that I didn’t notice the change: Rupe is in Rod’s pose, and I’m easily fooled. Yesterday, someone points the switcheroo out to me, and honestly, folks, I’m changed. I crave thinly sliced turkey and Russian dressing. I fantasize about chips and pickles. I post on craigslist, seeking a midday marbled rye.

Hello Deli is right around the corner from EW, but relations between this magazine and Rupert chilled somewhat after he discontinued "The Entertainment Weekly" sandwich, an admittedly ghastly Dagwood of honey mustard, turkey, and slaw. But now? EW Hello Deli consumption is up again (though no force on earth can compel me to try "The Paul Shaffer").

What does it say about me that even an ironic meta-billboard can make my stomach rumble? The flesh — especially the flesh that sits in this chair, halfheartedly embracing vegetarianism while trying to generate American Idol puns — is indeed weak.

Comments (8 total) Add your comment
  • johnathan


  • johnathan


  • dma69

    Brilliant!! Simply brilliant!!

  • lauren

    verrry funny. love letterman and rupert

  • V.M.L.

    That’s the first blog entry I’ve read that said something about a good anime that’s on TV now (other than the Pokemon and Hello Kitty crap).

  • Ericka Shodin

    Loves the picture!
    I visited NYC for the first time this past New Years and worked up the courage to visited Rupert to get a shirt for my dad and a picture for me, and he was the sweetest deli owner ever!…It may just be my age, but i’d rather look at rupert than rod ANY day…
    do I think he’s ‘sexy’?? nope.
    funny. yes.

  • Dawn

    I visited the Hello Deli once and ordered the Rob Burnett – it was delicious!

  • Ep Sato

    Darn you New Yorkers with your neighborhood Deli’s and ironic advertisements! Your city is so sassy that even official notices from the government say stuff like “we love having you, but not your litter. Please dispose of trash properly”.
    Living in a city with much less soul (outside of government buildings, we like to get rid of everything un-modern in DC), all I got is Ben’s Chili Bowl, and they don’t name sandwiches after anybody…

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