Is there too much product placement on TV?

At last, a Nielsen survey where NBC ranks first: in product placement. NBC had 21,286 on-camera product plugs in primetime during the 2004-05 season, nearly twice as many as the year before and nearly twice the count of its nearest competitor, CBS (12,294 placements). Fox had 10,422, with more than 3,000 from American Idol alone. Overall, on all six broadcast networks, placements rose 30 percent in one year. No doubt the number will only continue to rise, as networks and advertisers come up with new ways to promote their brands that you can’t skip over with your TiVo.

Has the plugging gotten out of hand, or is it so pervasive that you don’t even notice it anymore? And are you more or less likely to buy products you see given prominent placement during a program?


Comments (11 total) Add your comment
  • Frowny McBeard

    With two Apprentices, is that any surprise at all?

  • greek princess

    Hey…at least the networks have backed-off advertising feminine care products.

  • Sven

    This is a tradition that goes back to radio days, so why make a big deal of it? It’s been around since before television, so it’s just part of the biz.

  • Kimmie G

    Seriously, I don’t even notice it anymore. It’s a racket, and a lucrative one for the networks, so it’s not likely anything will change. I’ll confess to being surprised by how many more are on NBC, but with the mostly bad shows, and lack of ratings, they’ve got on the air lately, the suits need to make money somewhere!

  • SF

    Spoken product placement can be really annoying, i.e. how every portion of a sports broadcast is sponsored by a company, like the Delta play of the game. Seeing a Pepsi bottle prominently displayed as opposed to “Soda” or something inane on the label is alright, I’ve gotten used to it.

  • SF

    Let me rephrase that: spoken, in-your-face sponsorship. I guess it’s not the same as product placement.

  • EP Sato

    I’ve always hated product placement since it’s heyday in movies in the late 1980’s/early 1990’s (anyone else remember “Taco Bell presents Demolition Man” or Mcdonalds and Coca Cola present Mac and Me?), but find it no where near as annoying as those stupid bugs every station now keeps in their bottom right hand corner. Talk about too much! Do I need to be reminded for an entire half hour that I am watching comedy central? The bugs have got to go.
    As for Product Placement, it would be nice if more creative product type companies got written in. Imagine the crew of the OC flipping out about a new flavor of Vitamin Water, or the Arrested Development brothers arguing about how Buster’s Vespa is loads better than Gob’s Stella. Or maybe that is what we need to get away from…

  • Tim

    Is anyone else sort of impressed with the effectiveness of The Office’s use of Chillie’s? I thought they really made the product placement work for the show.

  • nat

    why dont people just understand that product placement is beneficial 2 the brand/company, to the medium at use and tastefully exposes every1 to brands/products. Product placement is here 2 stay & not going anywhere, so just get over it

  • sefj tvgohildw

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  • Doctorset

    This is the welcome page for the Association web site.

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