No 'Bones' about it, Fox's publicity is bloody different

10142__fox_l I’ll say this for the folks in Fox’s publicity department: They’re willing to do some extra work to get a journalist’s attention. Check out the packaging they used to ship preview copies of their Tuesday-night lineup — the hit medical drama House and the new crime procedural Bones: an IV bag filled with fake blood and a House DVD, an evidence bag containing the Bones pilot, a pile of plastic bones, and a bone-shaped pen. Strange indeed, but kind of effective. Just don’t tell ‘em I’d probably have watched both shows even if they came in plain brown packaging.

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Comments (1-7) of 7 Add your comment

Rebecca
Fri 09/02/05 1:19 PM

OOOOOOOOh, that is the coolest thing I’ve seen in a long time. Think they could release the House DVD boxset in England like that?

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Dee
Fri 09/02/05 1:36 PM

All of this promotional stuff is neat, but where, oh, where is the EW cover story on Hugh Laurie? His is truly the breakout story of 2005 TV!

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Ep Sato
Fri 09/02/05 2:27 PM

Wow! If only my next issue of Entertainment weekly contained such great promotional goodies (hint hint to Fox and EW)!

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Esther Kustanowitz
Tue 09/06/05 5:59 PM

Think Boreanaz will ever do anything that doesn’t involve bags of blood? Not that I’m complaining…

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